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Monday, October 26, 2009

Best: Yanks thump Giants in NY ratings

Good number, good number…
Got that right, Mikey!

The Yankee blew out the Giants in the ratings race in New York Sunday night, but the national contest was much closer, with the Yankees in the lead based on 56 major markets measured in “overnight” ratings.

In New York, ALCS Game 6 on Fox averaged 26.4 percent of New York’s 7.4 million or so homes, and 40 percent of those with a TV in use.

The Cardinals-Giants game on NBC averaged 9.3 and 14, respectively.

Nationally, the baseball game averaged 11.4 percent of homes compared to 10.4 for football.

(Here’s a wrinkle for ratings nerds: If you removed New York from the national overnights and measured only the other 55 major markets, football would have beaten baseball, 10.5 to 9.8.)

Repoz Posted: October 26, 2009 at 05:16 PM | 15 comment(s) | Login to Bookmark
  Related News: GeneralLA AngelsNY YankeesMediaTelevision

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   1. Pasta-diving Jeter (jmac66) Posted: October 26, 2009 at 05:32 PM (#3366684)
how do they account for people (like me) who switch back and forth so I could watch both
   2. Tripon Posted: October 26, 2009 at 05:37 PM (#3366687)
They don't. Nielsen rating are pretty much inaccurate.
   3. Slivers of Maranville (SdeB) Posted: October 26, 2009 at 05:57 PM (#3366706)
Interestingly, Dodgers-Phillies Game 3 lost (badly) in the ratings to the Atlanta-Chicago game in the LA market.
   4. JJ1986 Posted: October 26, 2009 at 05:57 PM (#3366707)
Interestingly, Dodgers-Phillies Game 3 lost (badly) in the ratings to the Atlanta-Chicago game.

That was a terrible baseball game, though, 8-0 early on.
   5. Vaux, A.B.D. Posted: October 26, 2009 at 06:03 PM (#3366713)
Also, since Vin Scully was doing the game on the radio, I wouldn't be surprised if a lot of people had both the radio and TV on.
   6. TerpNats Posted: October 26, 2009 at 06:11 PM (#3366724)
How did the Dodgers-Phillies ratings on TBS compare to Bosox-Rays last year? You'd think they'd be better, since you have two large markets and a defending WS champion, whereas last year you had a defending WS champ vs. a small-market franchise with no tradition and a low profile (though a great story).

P.S. I've heard that supposedly beginning next year, Fox will set Series ad rates only after the participants have been identified. Apparently some advertisers griped last year about overpaying for Phils-Rays. (Don't like the precedent that would set, especially since I don't think it's done for the Stanley Cup or NBA finals, or the Super Bowl. You'd think baseball should be strong enough to stand on its own, even if the "wrong" teams are in the Series.)
   7. Antigonos Posted: October 26, 2009 at 06:30 PM (#3366755)
I wonder how much ad time Corzine bought up (if any). Seems perfect for him, since he has endless money. Or Bloomberg for that matter...
   8. SouthSideRyan Posted: October 26, 2009 at 06:42 PM (#3366770)
That's because Joe Buck's mini-TV didn't have a neilsen box.
   9. Paul The Paranoid Android Posted: October 26, 2009 at 08:20 PM (#3366868)
I had PiP going. Though it was more picture-next-to-picture. It was pretty sweet, until Bradshaw fumbled the damn ball.
   10. Los Angeles ALBERT F. PUJOLS of Anaheim Posted: October 26, 2009 at 08:32 PM (#3366880)
This wouldn't have happened if the NFL had a salary cap.
   11. Kiko Sakata Posted: October 26, 2009 at 09:09 PM (#3366905)
How did the Dodgers-Phillies ratings on TBS compare to Bosox-Rays last year? You'd think they'd be better, since you have two large markets and a defending WS champion, whereas last year you had a defending WS champ vs. a small-market franchise with no tradition and a low profile (though a great story).


I read somewhere that TBS's ratings were up something like 11% over last year's playoffs in the first round and that the first round of playoffs this year got the highest ratings in TBS history (as in, more people watched this year's divisional series than had ever watched anything - baseball or non-baseball - on TBS ever before). What MLB really needs for ratings is for the World Series to last until at least game 6, unlike the last five World Series.

EDIT: Here's a link.
   12. The Yankee Clapper Posted: October 27, 2009 at 12:24 AM (#3367039)
This year's ALCS ratings were up 35% over last year's Fox broadcast of the NLCS.
   13. SoSHially Unacceptable Posted: October 27, 2009 at 01:01 AM (#3367068)
Here’s a wrinkle for ratings nerds:


On the social status scale, ratings nerds have got to sit even lower than stat geeks. I imagine them longing to move out of the 8X8 bedroom with the awkward shared bathroom and into the luxurious palace that is mom's basement.
   14. ?Donde esta Dagoberto Campaneris? Posted: October 27, 2009 at 01:05 AM (#3367069)
This year's ALCS ratings were up 35% over last year's Fox broadcast of the NLCS.

This year's ALCS had Darren Oliver. It's not really a fair fight.
   15. tl; dr (Voxter) Posted: October 27, 2009 at 04:10 AM (#3367142)
The obvious reason for this is that the Giants haven't called New York home in more than 50 years, thereby lessening their following there.
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