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Monday, June 30, 2008

Derek Jeter Introduced as the Newest Face of Gillette Champions Program

Atra Plus - Dewan Minus

Consistent with the program values, Jeter was selected not only for his sporting accomplishments, but also for his behavior away from the game. He is as much a champion in his personal life as in his sport.

“Being a part of the Gillette Champions program is a great honor for me,” said Jeter. “In baseball, having confidence is essential, and a critical element of confidence is looking and feeling my best.”

“The Gillette name is synonymous with being the best. Jeter has proven he has what it takes to be a champion on the field,” said Chip Bergh, Procter & Gamble, Group President, Global Personal Care. “He was chosen not only for his outstanding sporting performances, but also for his performance off the field, in his charitable actions and his reputation as an icon of true sporting values. That is what the Gillette Champions is all about. Men, women and children here in North America look up to athletes who raise their level of play and bring the game to a new level, who set the standard in sports and style.”

Repoz Posted: June 30, 2008 at 04:32 PM | 42 comment(s)
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   1. Cowboy Popup Posted: June 30, 2008 at 04:37 PM (#2837789)
He is as much a champion in his personal life as in his sport.

Tranlastion: He's ###### so many hot broads in his time that we don't care that he hasn't won anything in 8 years, we know guys want to live his life anyway.
   2. Rich Posted: June 30, 2008 at 04:40 PM (#2837794)
*just wants Jeter's rejects*
   3. Padraic Posted: June 30, 2008 at 04:42 PM (#2837798)
Is it me, or does Chip Bergh, Global President of P&G;'s Global Personal Care division, sound like a David Foster Wallace character?

Edit - Changed some stuff
   4. The Good Face Posted: June 30, 2008 at 04:44 PM (#2837799)
Tranlastion: He's ###### so many hot broads in his time that we don't care that he hasn't won anything in 8 years, we know guys want to live his life anyway.


Bingo!

What's the over/under on Jeter's conquests? He seems to be a "quality over quantity" guy, but that may just be because his quality scores are so high up there that they monopolize attention.

I'll set the line at 500. Am I way off here?
   5. The District Attorney Posted: June 30, 2008 at 04:45 PM (#2837801)
But which Proctor & Gamble product can give me his calm eyes?
   6. Chase Utley, America's Favorite Robot (Joey Belle) Posted: June 30, 2008 at 04:48 PM (#2837804)
Was A-Rod busy?
   7. Swedish Chef Posted: June 30, 2008 at 04:48 PM (#2837805)
I'll set the line at 500. Am I way off here?

I think he's a virgin.
   8. The Clarence Thomas of BTF (scott) Posted: June 30, 2008 at 04:50 PM (#2837810)
he's never cheated on A-rod.
   9. gef the talking mongoose Posted: June 30, 2008 at 04:58 PM (#2837824)
Note to self -- stick with Schick.
   10. gef the talking mongoose Posted: June 30, 2008 at 04:59 PM (#2837827)
he's never cheated on A-rod.


Once you've had a man with purple lips, you'll never go back.
   11. Benji Gil Gamesh Posted: June 30, 2008 at 05:00 PM (#2837828)
I'll set the line at 500. Am I way off here?

If he'd really done 500, I suspect you'd have seen more negative crap come out about him.

I'll say more like 50-75 since he started playing in MLB -- when you're grabbing that kind of quality, can't see why you'd need to go all Lo Duca on every skanky 15-year-old you meet.
   12. The Good Face Posted: June 30, 2008 at 05:06 PM (#2837835)
If he'd really done 500, I suspect you'd have seen more negative crap come out about him.

I'll say more like 50-75 since he started playing in MLB -- when you're grabbing that kind of quality, can't see why you'd need to go all Lo Duca on every skanky 15-year-old you meet.


Well, keep in mind that Jeter has been a superstar athlete since he was a teenager. He's probably been scoring like crazy for a looooong time. Don't forget those years he was toiling away in the minors either...
   13. snapper Posted: June 30, 2008 at 05:07 PM (#2837837)
I'll set the line at 500. Am I way off here?

I'd take way under. You don't want to piss off the super-model, movie-stars types by going after groupies.

It also reminds me of a great baseball quote. "Hey Jones, you're with a different girl everynight. You must be a lousy lay."
   14. Edmundo, survivor of 7 right-sourcings Posted: June 30, 2008 at 05:10 PM (#2837840)
He was chosen not only for his outstanding sporting performances
or is that spurting performances?
   15. too fat and ugly to play third Posted: June 30, 2008 at 05:12 PM (#2837843)
"Being a part of the Gillette Champions program is a great honor for me," said Jeter. "In baseball, having confidence is essential, and a critical element of confidence is looking and feeling my best. That's why I don't leave home without my Gillette PubeTrimmer 3000."
   16. aleskel Posted: June 30, 2008 at 05:12 PM (#2837844)
I saw this ad yesterday, and I was disappointed to see that he was replacing Thierry Henry in being pared with Woods and Federer. Shame that, since the only soccer play we see at all here is David Beckham and his animatronic wife.
   17. Edmundo, survivor of 7 right-sourcings Posted: June 30, 2008 at 05:14 PM (#2837845)
he was replacing Thierry Henry in being pared with Woods and Federer
Ouch, I don't even want to think about it.
   18. Jimmy P Posted: June 30, 2008 at 05:16 PM (#2837846)
I saw this ad yesterday, and I was disappointed to see that he was replacing Thierry Henry in being pared with Woods and Federer. Shame that, since the only soccer play we see at all here is David Beckham and his animatronic wife.

I've always thought these commercials were odd. It's almost like Gilette is advertising specifically for the rich, young, and white crowd. I know that that group is core demographic, but 2 out of the 3 athletes they chose are virtual unknowns to probably 90% of the country.
   19. Lassus Posted: June 30, 2008 at 05:20 PM (#2837849)
Finally all that Satan-worshiping pays off for the captain. It was a long hard road of varied human and animal sacrifices and sexual union with widows and dead goats, but he's now recognized by the leaders of the Dark Lord's army.
   20. MM1f Posted: June 30, 2008 at 05:23 PM (#2837851)
15 made me laugh.

I've always thought these commercials were odd. It's almost like Gilette is advertising specifically for the rich, young, and white crowd. I know that that group is core demographic, but 2 out of the 3 athletes they chose are virtual unknowns to probably 90% of the country.

It was really weird for me at the end when one of them reached out and started rubbing and admiring the smoothness of the other's cheek. I mean, I get that it is smooth but do you really need to start feeling it yourself Thierry (or Roger, whoever it was)
   21. MM1f Posted: June 30, 2008 at 05:24 PM (#2837853)
I think this thread's considerable upside would be even better if we had to good fortune of it being Pizza signing on to be Gillete's personal life Champion spokesperson or whatever this is
   22. Guts Posted: June 30, 2008 at 05:25 PM (#2837855)
Finally all that Satan-worshiping pays off for the captain. It was a long hard road of varied human and animal sacrifices and sexual union with widows and dead goats, but he's now recognized by the leaders of the Dark Lord's army.

Chris Truby just can't win.
   23. aleskel Posted: June 30, 2008 at 05:27 PM (#2837856)
It's almost like Gilette is advertising specifically for the rich, young, and white crowd.

shocking!

2 out of the 3 athletes they chose are virtual unknowns to probably 90% of the country

I imagine most people (men, anyway) would recognize Federer. You see enough of him on Sportscenter, ads, etc. that you could put a name to the face. Henry, on the other, probably looks like just a guy with a funny accent.
   24. vortex of dissipation Posted: June 30, 2008 at 05:32 PM (#2837858)
Henry, on the other, probably looks like just a guy with a funny accent.


The Seattle Sounders are reportedly trying very hard to sign Henry for the new MLS franchise next season. If Henry does come to play in the US, I'm sure we'd see much more of him in commercials.
   25. Jimmy P Posted: June 30, 2008 at 05:43 PM (#2837864)
I imagine most people (men, anyway) would recognize Federer

I doubt it. Most people don't really watch Sportscenter, and the ones that don't follow tennis probably just tune it out.

If Henry does come to play in the US, I'm sure we'd see much more of him in commercials.

Again, highly doubtful. Whether he plays here or not doesn't really change the fact that he plays soccer.
   26. Moscow Hiding In The Shadows Posted: June 30, 2008 at 05:50 PM (#2837868)
It's almost like Gilette is advertising specifically for the rich, young, and white crowd.

Which makes sense, since nobody else can afford a razor or is clever enough to figure out how to use one.
   27. AlouGoodbye Posted: June 30, 2008 at 05:58 PM (#2837872)
I've always thought these commercials were odd. It's almost like Gilette is advertising specifically for the rich, young, and white crowd. I know that that group is core demographic, but 2 out of the 3 athletes they chose are virtual unknowns to probably 90% of the country.
But those adverts are being shown all over the world. I myself have seen that same advert in the US, England and Syria, and I assume it's the same one being shown in Japan and Australia and everywhere. Henry Woods and Federer were chosen for their global appeal. Now maybe they should have made lots of different adverts with different celebrities for different regions but that would have cost more. But they wanted three stars, balanced across several sports, with global appeal, and they're advertising a beauty product so they need to be handsome (e.g. no Ronaldinho). Given that, they chose virtually the perfect people for their commercial - although Henry is kinda has-been, I guess Cristiano Ronaldo wanted too much money.

That said the first time I saw the advert I laughed out loud. It's spectacularly effeminate.
   28. AZ Posted: June 30, 2008 at 06:00 PM (#2837874)
I've always thought these commercials were odd. It's almost like Gilette is advertising specifically for the rich, young, and white crowd. I know that that group is core demographic, but 2 out of the 3 athletes they chose are virtual unknowns to probably 90% of the country.

Do these ads run only in the US? I assume Gillette sells its products internationally, with emerging markets being a big source of growth. Henry and Federer are more known outside the US -- where >95% of the world lives.

I've always felt that the ads are insulting to Tiger Woods. Woods seems very protective of his brand image, so I'm surprised that he would deign to appear with two lesser athletes.
   29. vortex of dissipation Posted: June 30, 2008 at 06:12 PM (#2837885)
But those adverts are being shown all over the world. I myself have seen that same advert in the US, England and Syria, and I assume it's the same one being shown in Japan and Australia and everywhere. Henry Woods and Federer were chosen for their global appeal. Now maybe they should have made lots of different adverts with different celebrities for different regions but that would have cost more. But they wanted three stars, balanced across several sports, with global appeal, and they're advertising a beauty product so they need to be handsome (e.g. no Ronaldinho). Given that, they chose virtually the perfect people for their commercial - although Henry is kinda has-been, I guess Cristiano Ronaldo wanted too much money.


You'd think Lewis Hamilton would be a natural for that ad. Except I'm not sure he looks* old enough to shave.

* I know he is, of course.
   30. fear and loathing in birdlives Posted: June 30, 2008 at 06:15 PM (#2837887)
I'll set the line at 500. Am I way off here?

Oh, the STDs that must lie in that pool.
   31. Eamus Catuli Posted: June 30, 2008 at 06:18 PM (#2837889)
I think this thread's considerable upside would be even better if we had to good fortune of it being Pizza signing on to be Gillete's personal life Champion spokesperson or whatever this is

Pizza's sponsored my personal life for years. I have to say, not as great as it sounds.
   32. Eamus Catuli Posted: June 30, 2008 at 06:19 PM (#2837890)
That said the first time I saw the advert I laughed out loud. It's spectacularly effeminate.

The word you're looking for is "metrosexual."

As in, "Jeter's been sexual with most of the hot tail in the NY Metro area. How about him?"
   33. Chokeland Bill Posted: June 30, 2008 at 06:20 PM (#2837892)
I've always felt that the ads are insulting to Tiger Woods. Woods seems very protective of his brand image, so I'm surprised that he would deign to appear with two lesser athletes.


Federer isn't exactly "lesser", to Woods or to anyone.
   34. Greg Maddux School of Reflexive Profanity Posted: June 30, 2008 at 06:54 PM (#2837912)
Those commercials are ubiquitous during almost any foreign sports broadcast.
   35. pkb33 Posted: June 30, 2008 at 07:34 PM (#2837975)
I was just thinking that the Gillette blade only moves smoothly to the right; to the left, it hardly moves at all.
   36. jwb Posted: June 30, 2008 at 07:58 PM (#2838031)
[Jeter]'s now recognized by the leaders of the Dark Lord's army.

Chris Truby just can't win.
Sorry, Chris you're on waivers. Your immortal soul just isn't that valuable.
   37. Shock Posted: June 30, 2008 at 07:59 PM (#2838038)
"Selling Doritos on TV? What a ######' whore. And not even when he needed the money either, you know? If you're a young actor, I'll look the other way, but the guy makes $3 million a year, he decides to hock Doritos to make more money. You don't got enough money you ####### whore? You've got to sell snacks to bovine America now? It's Satan ####### him in the ass on national TV man . . . #### . . ."
   38. MSI Posted: June 30, 2008 at 09:56 PM (#2838361)
I'd take Federer over Woods for better athlete.

Jeter has prolly had way more than 50-75 hotties.

And F1 racing is the most underrated sport in North America.
   39. Boots Day Posted: June 30, 2008 at 10:05 PM (#2838411)
I figured these ads were for the international market the first time I saw them. Woods, of course, is recognized the world over. And it's only a small exaggeration to say that no one in America knows who Thierry Henry is, and no one in America cares who Roger Federer is.
   40. Shooty: Now rated AAA by Moody's and S&P! Posted: June 30, 2008 at 10:05 PM (#2838413)
“Being a part of the Gillette Champions program is a great honor for me,” said Jeter. “In baseball, having confidence is essential, and a critical element of confidence is looking and feeling my best.”

Why? Why do corporations do this to us? Do they think there is a single person besides Cowboy Popup who will take this seriously?



(Hey CP! Just funning!)
   41. Rough Carrigan Posted: June 30, 2008 at 10:29 PM (#2838457)
So . . . does this mean Jeter's actually had a crappy private life for 7+ years now? Don't they have effective stuff for herpes now?
   42. Colin Posted: July 01, 2008 at 10:54 AM (#2838790)
It was really weird for me at the end when one of them reached out and started rubbing and admiring the smoothness of the other's cheek.


These are truly some of the lamest commercials out there. Those little weird gestures at the end are just weird.

And while I understand that these ads have been airing globally, I still never understood them for the American market. Which I guess is what their research is telling them, if they're replacing the soccer player with jeter. I wonder if Jeter will be in any ads outside the US?
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