Diamondbacks looking for new pool sponsor

Hell, let the players sponsor it, say...The Stephen Drew Bath Water or Bonifacio’s Shrinkage, something like that.

The slowing economy has the Arizona Diamondbacks looking for a new sponsor for its right field pool after Riviera Pools filed for bankruptcy protection.

Ron Ostlund, Riviera’s president, said Monday the company couldn’t justify keeping its five-year, $1 million sponsorship that began this season. Riviera filed for Chapter 11 protection last week as a softening economy has put a handful of Valley pool companies out of business.

“The best thing we ever did was our tie-in with the Diamondbacks, and it more than paid for itself the first year,” Ostlund said. “But we can’t justify that expense. We are going through reorganization, and we will be much smaller when we come out. We can’t afford to do it.”