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Sunday, December 06, 2009

Firm sued for falsely claiming baseball star Ichiro drinks its purified water

Why ruin a good thing? The liquid of feces is where its at!

A Tokyo-based purified water sales company has been sued by several consumers for selling unlisted shares in the firm to them after falsely advertising that baseball star Ichiro Suzuki regularly drinks the firm’s water, it has emerged.

Masahiko Kageyama, president of H4O based in Minato Ward, admitted that Ichiro does not drink its product, but denied that the company was involved in any shady sales as an entity.

H4O was founded in 2003. It advertises that it has been successful in developing water containing a large amount of hydrogen using advanced technology.

On its Web site, the company claims that a famous professional athlete drinks its water even though it has not identified him.

Repoz Posted: December 06, 2009 at 04:25 AM | 15 comment(s) | Login to Bookmark
  Related News: GeneralBusinessInternationalJapanSeattle

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   1. Avoid running at all times.-S. Paige Posted: December 06, 2009 at 04:37 AM (#3404704)
I wonder who the famous professional athlete is. Rumors are it might be Mike Piazza or Robbie Alomar or Joey Votto.
   2. Tripon Posted: December 06, 2009 at 04:38 AM (#3404706)
Current conversion rates has 1 American dollar to 88.3196 yen. If one of the people being frauded is to believed, somebody sold him 25 shares for 300,000 yen each, or roughly $3736.43 per share.
   3. The District Attorney Posted: December 06, 2009 at 05:10 AM (#3404720)
mmm... delicious hydrogen
   4. Steve Balboni's Personal Trainer Posted: December 06, 2009 at 05:14 AM (#3404723)
I hear that this magical water also contains oxygen, and is wet.
   5. Steve Balboni's Personal Trainer Posted: December 06, 2009 at 05:16 AM (#3404724)
I also hear that the Royals plan on reducing payroll in order to invest in thousands of cases of this magical water, so that their remaining players may drink it, and improve their batting averages in the clutch.
   6. The Piehole of David Wells, Red Sox Colostomy Bag Posted: December 06, 2009 at 06:05 AM (#3404751)
So, H4O is an impossible molecule, right? From the website:

delivers millions of free electrons because the ORP (Oxidation Reduction Capacity) is H4O-600mV which means it has the capacity to reduce toxic or free radicals. By drinking H4O -600mV you can promote or balance…


The image on the bag (they don't sell it in bottles) makes me think that they are trying to give you some idea that there are extra hydrogen atoms attached to the oxygen. What are the limits on false advertising?

Does it have extra hydronium or something? Would it be safe to drink if it did?
   7. The Piehole of David Wells, Red Sox Colostomy Bag Posted: December 06, 2009 at 06:24 AM (#3404758)
Awesome website:

Waters containing dissolved hydrogen gas
Hydrogen gas has been shown to to be capable of reducing cytotoxic oxygen species in artificially-induced cell damage in laboratory animals; inhalation of the gas is apparently able to readily cross the blood-brain barrier and to reduce the effects of neuron damage due to ischemic attack.

See here for the Nature-Medicine article. An article by NIH researchers entitled The hydrogen highway to reperfusion therapy (Nature Medicine 13(6) 2007 673-74) suggests that hydrogen gas offers "explosive potential" [a rather unfortunate choice of words!] as a cytoprotective therapy for ischemia-reperfusion injury and stroke, but does not offer any actual clinical results. A 2008 article by a Japanese group found that hydrogen-saturated water was able improve glycemic response in a small group of diabetic patients.

Why settle for H2O when you can drink H4O?
As I see it, this small grain of scientific fact has been expanded into fully-fledged water-quackery pseudoscience by a Japan-based outfit that flogs something called "H4O Hydrogen-Bonded Water". This is apparently just water (H2O, which of course is always "hydrogen bonded"), to which molecular hydrogen (H2) has been added. Because H2 is practically insoluble in water, they bottle it under high pressure (very much as with ordinary carbonated water), but even then, the actual quantity of H2 in the water is minute, of the order of 10–6 mol/L— which hardly sounds like "reperfusion therapy" to me! Once the pressure is released and the water reaches the warm interior of your stomach, most of the H2 gas will bubble out of the water, making for an expensive (and potentially explosive!) burp. Although it is likely that a small amount of H2 can diffuse into the bloodstream, there is no reason to believe that it can have any significant beneficial effects.

The H4O product is touted as being a powerful reducing agent, despite the lack of evidence that ingestion of exogenous reducing agents has any beneficial health effects. One of their Web pages makes the following unbelievable claim:

From our studies, "H4O Hydrogen-Bonded Water" is able to control ingurgitation capability of macrophage that is etiology of diabetes, renal insufficiency and skin disorders. At the same time, our result of researchs showed that hydrogen has great
potential to prevents brain infarction and cancer.

In keeping with the alkaline-water craze, they say that the pH of the product is 7.7. This means that the water must contain something else in addition to hydrogen (almost certainly a metallic ion of some kind), but they don't say what this might be.


Some chemistry guy with an appropriately skeptical tone hates this H4O ####.
   8. tl; dr (Voxter) Posted: December 06, 2009 at 09:48 AM (#3404790)
Joey Votto


. . . ?
   9. Gonfalon Bubble Posted: December 06, 2009 at 01:15 PM (#3404801)
I vow to drink their product with the zeal of a swallower.
   10. The Kids Are Enright (1k5v3L) Posted: December 06, 2009 at 01:31 PM (#3404809)
On its Web site, the company claims that a famous professional athlete drinks its water even though it has not identified him.
If the water taste like ####, you know the answer.
   11. Gamingboy Posted: December 06, 2009 at 01:46 PM (#3404816)
Joey Votto

WBC anecdote, HA!
One of the people I went up to the USA-Canada game with had never heard of Joey Votto.
Joey Votto then went 4-5 with a monstrous homer.
For weeks afterwards, my friend treated Joey Votto as if he were Matt Wieters.
   12. Cecil Fielder's Gut Posted: December 06, 2009 at 04:28 PM (#3404880)
I can't believe I just spent ten minutes learning about water.
   13. Morty Causa Posted: December 06, 2009 at 10:19 PM (#3405048)
I am disrespectful to dirt. Can you see that I am serious? Out of my way, all of you. This is no place for loafers! Join me or die! Can you do any less?
   14. Enrico Pallazzo Posted: December 06, 2009 at 10:33 PM (#3405052)
They went from H20 to H40 while skipping hydronium altogether?
   15. Zach Posted: December 07, 2009 at 04:36 PM (#3405586)
I'll bet the hydrino dimer is soluble in water.

If you believe three impossible things before breakfast, why not wash it down with a glass of refreshing blacklight water?
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