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Monday, July 07, 2008

LA Times: Dodgers offering big discounts on tickets (RR)

The Dodgers expect to sell up to 10,000 heavily discounted tickets for their seven-game homestand that starts tonight but don’t think that will lead to the unruly fan behavior that marred their “$2 Tuesdays” promotion in 2005.

Under the latest promotion, offered by Dodgers.com to Travelzoo.com members, $16 reserved seats cost $3, $20 lower reserved seats $6, $28 infield reserved $9 and $50 field box seats $18.
...
Steve Shiffman, the Dodgers’ vice president of ticket sales, said the method of distributing tickets wouldn’t attract the kind of fans who misbehaved and prompted the cancellation of the once-popular promotion that included $2 right-field pavilion seats on Tuesday nights.

Because this promotion is Internet-based, Shiffman said, “You’re targeting an affluent crowd, a computerized crowd.”

If he thinks that just because a person knows how to use the Internet, he/she will be well-behaved, well, that guy doesn’t get around the Internet much, does he?  :P

NTNgod Posted: July 07, 2008 at 08:23 AM | 2 comment(s) | Login to Bookmark
  Related News: GeneralLA Dodgers

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   1. pthomas Posted: July 07, 2008 at 02:17 PM (#2847106)
After getting through the Travelzoo site, you just wind up back at Ticketmaster, by the way.

Note that the Dodger spokesflack didn't mention the 15 dollar parking fee. Put in place last season, along with a "parking plan" that only works for the high rollers, and the Dodgers have performed a perfect trick: demand destruction at Dodger Stadium.
   2. Halofan Posted: July 07, 2008 at 06:00 PM (#2847352)
READ: White
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