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Sunday, August 22, 2010

N.Y. Times: Cheering on Your Favorite Team With Your Lawn

“Lawn Logo” is about to hit the market, and as the New Jersey-based company behind it touts, “suburbia may never look the same.”

Starting with 14 major league teams, do-it-yourself kits first will be sold for an unspecified introductory price on QVC on Aug. 31. They will be sold at select retailers, including True Value and Ace hardware stores, with a suggested retail price of $129.99.

The kits, officially licensed by Major League Baseball, include a 52-inch reusable stencil and enough spray paint, in the team’s official colors and designed for grass, for several applications. There is no guarantee, of course, that the kits will not be used to paint the sides of houses, abandoned buildings or subway cars.

According to the company’s website, the teams available first are: NYY, BOS, CWS, DET, MIN, LAA, TEX, ATL, NYM, PHI, CHC, CIN, STL, and LAD

bobm Posted: August 22, 2010 at 09:35 PM | 19 comment(s) | Login to Bookmark
Related News: General, Business, Atlanta, Boston, Chi Cubs, Chi White Sox, Cincinnati, Detroit, LA Angels, LA Dodgers, Minnesota, NY Mets, NY Yankees, Philadelphia, St Louis, Texas

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1. TerpNats Posted: August 22, 2010 at 10:03 PM (#3622971)

I'm certain Rangers lawns are going to sprout up all over the Metroplex -- anything to cover up brown grass.

2. J. Bowman, upon reflection, does hate pants Posted: August 22, 2010 at 10:11 PM (#3622978)

Get off my Lawn Logo!

3. Karl from NY Posted: August 23, 2010 at 01:01 AM (#3623081)

Who still shops on QVC?

4. Athletic Supporter leads the nation in drifters Posted: August 23, 2010 at 01:21 AM (#3623084)

Is this even legal?

5. Rich Rifkin Posted: August 23, 2010 at 02:50 AM (#3623116)

Are my eyes playing a trick on me? I just looked at the company website (linked by BobM above) and the Cubs is priced much lower than every other team. Weird? Or bad vision?

6. Sleepy supports unauthorized rambling Posted: August 23, 2010 at 03:22 AM (#3623133)

Who still shops on QVC?

Grandmothers everywhere, of course. Doesn't seem to be the demographic, though who knows, in Texas.

7. escabeche Posted: August 23, 2010 at 03:44 AM (#3623139)

No Orioles logo, but that's OK, I just sit out on my lawn weeping and people are generally able to guess who I root for.

8. puck Posted: August 23, 2010 at 03:44 AM (#3623140)

I was hoping the kits had instructions for mowing patterns into your lawn. How do groundskeepers do that? How do they get the rows so straight?

9. Tulo's Fishy Mullet (mrams) Posted: August 23, 2010 at 03:47 AM (#3623142)

I have seen unlicensed versions of this in people's yards before. There's a guy in a small town in Nebraska that has about a 15 yard miniature football field of artificial turf which is painted up as Nebraska's home turf in his back yard. This will have takers, but I'm pretty sure my HOA like others would say 'no.'

10. tl; dr (Voxter)

Posted: August 23, 2010 at 04:20 AM (#3623144)

There's a guy in a small town in Nebraska that has about a 15 yard miniature football field of artificial turf which is painted up as Nebraska's home turf in his back yard.

I find this so depressing.

11. DCW3 Posted: August 23, 2010 at 04:37 AM (#3623146)

I find this so depressing.

Hey, it beats the people who get buried in caskets with team logos.

12. Drew (Primakov, Gungho Iguanas) Posted: August 23, 2010 at 04:38 AM (#3623147)

Is this even legal?

Possibly not, depending on your local town ordinances. Well, I'd guess you can buy the kit, but you might not be able to use it as directed.

13. Vaux, A.B.D. Posted: August 23, 2010 at 04:39 AM (#3623148)

A big New York Yankees flag or beach blanket or something appeared on my lawn several years ago. I didn't bother to move it, and one day it was gone again.

Where I live now, I suspect this wouldn't be allowed, since the house has been hassled for both having grass that was too long and not having enough grass.

14. Sebastian

Posted: August 23, 2010 at 04:41 AM (#3623149)

Are my eyes playing a trick on me? I just looked at the company website (linked by BobM above) and the Cubs is priced much lower than every other team. Weird? Or bad vision?

I think they forgot a 0 in the price of the Braves Logo. If anything the Cubs one should be more expensive, because it’s the only one using three colors.

15. Bhaakon Posted: August 23, 2010 at 04:41 AM (#3623151)

Is this even legal?

Judging by the website, only if you make sure to stencil in the TM next to the logo.

16. Tulo's Fishy Mullet (mrams) Posted: August 23, 2010 at 04:58 AM (#3623155)

There's a guy in a small town in Nebraska that has about a 15 yard miniature football field of artificial turf which is painted up as Nebraska's home turf in his back yard.

I find this so depressing.

I have no doubts, he is not alone. Crop designs, garbage trucks, school buses, combines, you name it, I've seen it with a big red 'N' on it.

I feel college fans are more inclined to display their affection in this manner. Ever hear of Paul Bear Bryant?

17. Harold Posted: August 23, 2010 at 05:26 AM (#3623157)

Judging by the website, only if you make sure to stencil in the TM next to the logo.

Yeah, that website is pathetic, simply super-imposing logos on a generic lawn image. They really should show pictures of painted lawns; that they don't is a big red flag. I guess we'll all find out on QVC.

18. jacksone (AKA It's OK...) Posted: August 23, 2010 at 12:50 PM (#3623237)

Is the Texas logo not trademarked?

19. Slivers of Maranville (SdeB) Posted: August 23, 2010 at 01:34 PM (#3623274)

I have seen unlicensed versions of this in people's yards before. There's a guy in a small town in Nebraska that has about a 15 yard miniature football field of artificial turf which is painted up as Nebraska's home turf in his back yard.

Wasn't there an article last year about a Boston fan who built a miniature Green Monster in his yard?

Edit: by "miniature" I mean only 10 feet high or so.

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N.Y. Times: Cheering on Your Favorite Team With Your Lawn

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