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Sunday, July 22, 2007

Technology Could Render Ticket Scalping Obsolete

Fee fee fi fi fo fo fum I smell smoke from a cerebellum .... it’s Maury Brown!

As mobile technology continues to become more robust with rich content at the core of their designs (witness Apple’s iPhone, as but one example), the use of paperless tickets will most assuredly grow, and with that, the ability to sell those ticket purchases on the secondary market will decline.

It’s not the beginning of the end for scalpers, but don’t be surprised if one asks a fan if they want to sell a ticket, and they reply, “Can you hear me now?” while holding up their cell phone.

MLB hates competition--especially when they want to scalp the tickets sell them on the secondary market themselves. 

The Bones McCoy of THT Posted: July 22, 2007 at 04:13 PM | 18 comment(s)
  Related News: GeneralBusiness

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   1. BeanoCook Posted: July 22, 2007 at 05:55 PM (#2450802)
This was a waste of time to read.

thanks!
   2. Jon Koltz Posted: July 22, 2007 at 06:18 PM (#2450854)
I strongly suspect that, so long as tickets are scarce, people will figure out ways to scalp those tickets.
   3. Bob "Jugement" Dernier Posted: July 22, 2007 at 06:39 PM (#2450875)
Short of selling your phone, or loaning your phone to another, the mobile phone electronic ticket ties the purchaser directly to the use of that electronic ticket

Well, sure if you've just got a couple extra Rays-Rangers tickets to dump for face value, you're not going to give anyone your personal phone. But if it's a ticket worth thousands, and disposable phones cost ten or twenty bucks, there will be a secondary market in phones as tickets.

The only way to eliminate scalping is to check, as airlines do, the identity of the user of the ticket. And unfortunately that approach also prevents giving your friends your season tickets to a particular game, a nice perk of season-tickethood. Customers -- particularly corporate customers -- aren't going to like that. So I have no doubt that the phone-ticket will remain just another convenient delivery device, not an anti-scalping measure.
   4. AROM Posted: July 22, 2007 at 06:51 PM (#2450908)
Believe it or not, there are still plenty of people who don't have cell phones. There will still be plenty of paper tickets to scalp.
   5. jonathan (Joseph HannaCust) Posted: July 22, 2007 at 06:57 PM (#2450944)
Yeah, making tickets non-transferrable (I didn't RTFA article, so I don't know that they're even trying to do that) with mobile phone tickets and the like is kissing corporate season ticket holders goodbye. That's the whole reason they buy em, to give out to clients and such.
   6. Slinger Francisco Barrios (Dr. Memory) Posted: July 23, 2007 at 10:43 AM (#2451425)
I don't get why teams don't just sell the tickets for what they're worth in the first place instead of scalping them a la the Trib's Wrigley Field Premium Ticket Services.
   7. AROM Posted: July 23, 2007 at 10:45 AM (#2451427)
I don't get why teams don't just sell the tickets for what they're worth in the first place instead of scalping them a la the Trib's Wrigley Field Premium Ticket Services.

To hide the money from MLB revenue sharing?
   8. Jay Seaver Posted: July 23, 2007 at 10:52 AM (#2451442)
Hang on... Making tickets electronic is supposed to make them more difficult to transfer? Just how hard do they think forwarding a text message is?
   9. Slinger Francisco Barrios (Dr. Memory) Posted: July 23, 2007 at 12:14 PM (#2451513)
To hide the money from MLB revenue sharing?

Does that work? Because if so, all any team needs to do is sell all their tix for 1¢ to a phony-baloney holding company. Seems pretty blatant even for the Lords.
   10. The Jerry Royster Experience Posted: July 23, 2007 at 12:17 PM (#2451518)
Does that work? Because if so, all any team needs to do is sell all their tix for 1¢ to a phony-baloney holding company. Seems pretty blatant even for the Lords.

Worked for the Cubs.
   11. Barry`s_Lazy_Boy Posted: July 23, 2007 at 12:17 PM (#2451520)
I don't get why teams don't just sell the tickets for what they're worth in the first place instead of scalping them a la the Trib's Wrigley Field Premium Ticket Services.

There is more negative PR backlash if they just raised the actual face value. With WFPTS, they can have their cake and eat it, too.
   12. spycake Posted: July 23, 2007 at 12:21 PM (#2451523)
To hide the money from MLB revenue sharing?

Has there been a crackdown on this yet, like the undersold broadcast rights fees to TBS, WGN, YES, etc.? It seems like it would be pretty easy to police.
   13. The Jerry Royster Experience Posted: July 23, 2007 at 12:28 PM (#2451530)
Has there been a crackdown on this yet, like the undersold broadcast rights fees to TBS, WGN, YES, etc.? It seems like it would be pretty easy to police.

It would be, if the owners had any interest at all in doing it.
   14. Delorians Posted: July 23, 2007 at 12:40 PM (#2451543)
Has there been a crackdown on this yet, like the undersold broadcast rights fees to TBS, WGN, YES, etc.? It seems like it would be pretty easy to police.

It would be, if the owners had any interest at all in doing it.


Why wouldn't the small market/low revenue owners have an interest in doing it?
   15. The Jerry Royster Experience Posted: July 23, 2007 at 12:43 PM (#2451545)
Why wouldn't the small market/low revenue owners have an interest in doing it?

Because if they pushed the big-market owners too hard on this, the big-market owners might start wanting more accountability as to where the revenue-sharing dollars are going.
   16. Juan V, posting on behalf of Juan V. Posted: July 23, 2007 at 12:46 PM (#2451549)
Do the big-market owners really want more accountability as to where the revenue-sharing dollars are going?
   17. Slinger Francisco Barrios (Dr. Memory) Posted: July 23, 2007 at 02:44 PM (#2451681)
Worked for the Cubs.

And they got absolutely hammered on it, although they have weathered it. Plus it bet it wasn't for 1¢.
   18. The Jerry Royster Experience Posted: July 23, 2007 at 02:49 PM (#2451686)
Do the big-market owners really want more accountability as to where the revenue-sharing dollars are going?

Maybe not, but they can raise a stink about it. George Steinbrenner's always grousing about subsidizing small-market teams. Take away his ability to play shell games with his money, and he can raise a very big stink.
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