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Baseball Primer Newsblog — The Best News Links from the Baseball Newsstand Thursday, May 29, 2008The Biz of Baseball: Brown: Will the Supreme Court Hear “Fantasy Stats” Case?And to that Maury sez..."Order in the court!” And Flame Delhi answers..."I’ll have a Hamm on Rye!"
Repoz
Posted: May 29, 2008 at 04:47 PM | 15 comment(s)
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MLBAM and the MLBPA reached an agreement several years ago to license the use of player names along with their statistics. CDM (also called CBC Marketing, Inc., the parent company of CDM at the time) had been paying a license to baseball, but when the new deal came about between BAM and the PA, the number of licenses went down, and the cost went up dramatically.
CDM decided to be the legal test to see if baseball had the right to license statistics in conjunction with player names. CDM decided to continue to run their fantasy sports baseball games without a license. Since CDM sued BAM and the PA, the case has been heard under Missouri state law, as CDM was a St. Louis based company.
CDM has argued that the stats along with player names are protected under the First Amendment. Baseball has argued that using player names in conjunction with stats is a violation of privacy rights -- the fantasy sports companies are profiting by using the players names with the stats. BAM and the PA's lawyers have been very smart in saying that fantasy companies can freely use the stats, just don't place an MLB player's name next to it.
CDM has won in the U.S. District Court for the Eastern District of Missouri in St. Louis and it was upheld on appeal the Court of Appeals for the Eighth Circuit.
That leaves the Supreme Court as the last stop for baseball to try and make their case.
As noted, this is not just an MLB case. It impacts all professional sports leagues that are looking to license stats with player names. The NFL, NBA, WNBA, the PGA, and NASCAR have all filed "friendly briefs" in support of MLBAM/MLBPA.
The case, if heard, has the capacity to redefine what is protected under the First Amendment. It touches on whether newspapers profit by running boxscores. It could touch on whether sites like Forman's Baseball-Reference are profiting based in using stats with player names.
In other words, it's a big case, that has profound impacts to every professional sports league in America and the Fantasy Sports industry which is far removed from the mom and pop phase... it's a $2 billion+ industry now.
That's pretty immaterial to the First Amendment and scope-of-copyright issues involved, though.
I thought I read that CDM was paying licensing fees every year, no problems, and that MLBAM actually denied them a license once they got control.
The original decision was upheld on appeal, and there's no broad social policy issue. It's already an upset for the Supreme Court to even be considering hearing the case. I'm not a lawyer, but it would be a HUGE surprise if they actually did hear the case.
No matter what happens fan boy, fantasy baseball will remain. It only means Yahoo! or ESPN or CBS pays a fee to MLB for the rights to run a fantasy league. Big deal.
zing!
-- MWE
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