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Real reporters ALWAYS cite their sources. These people are, of course, the Source brothers. Triplets named Unknown, Team, and High-Ranking.
I once talked to the publisher of a moderate-sized daily paper (circulation about 150,000), and he told me "the main job of a newspaper is to sell advertising." I'm sure he's not the only one that feels that way.
Pretty much anybody who is involved in the business side of a newspaper knows this. Newspapers don't make money by selling themselves to readers, but by selling ads to people who want their ads seen by readers. If that doesn't happen, newspapers fold.
But human psychology demands that some price, even a modest one, be paid for anything of value.
Hence the 10 cent, 25 cent, now 50 cent incidental cost.
But that's not where the real money is.
Of course, it's always been possible to get the newspaper for free anyway, so maybe you have a point. It's also probably true, though, that if everyone tried to get the paper for free, most would fail to do so. And before the prevalence of recycle bins, getting it out of the trash to read it was a somewhat filthy proposition.
I've heard of newspapers continuing to send their paper to subscribers long after their subscriptions expired, too, clearly to boost their circulation numbers.
To an extent. People may or may not take it. But advertisers simply don't have faith that people are reading those free newspapers to make the cost of advertising worth it. Advertisers figure, probably rightly so, that people who actually spend the money to receive the paper will be more likely to read the paper, and their advertisements.
On the other hand, last week I picked up a couple of free papers to put over my head when I had to go out walking in the rain. I certainly didn't read those!
Hell, you don't need a death pool. It'll be the SF Chronicle, which is floundering due to a combination of pressures of competing in the most web-sodden area of the whole country and being completely crap.
I don't know why, but UK newspapers seem healthier, and they're certainly better papers to read. The Guardian is a lot better to read than any US paper. They also give away stuff every now and then to entice readership - I picked up Stop Making Sense one Sunday. Not a selection of songs, but the entire DVD. The Daily Mail is giving away a 15 part documentary.
Hell football and Page 3 is the only reason The Sun exists. It's certainly not the in depth news reporting.
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