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Baseball Primer Newsblog— The Best News Links from the Baseball Newsstand
Tuesday, August 26, 2008
Don’t let the basement line fool you. It’s not about bloggers, but about the thousands of people NOT listening to the Nats on the radio. (And that’s separate from their lousy TV Ratings. The Washington Nationals, last in the National League East and closing fast on a 100-loss season, have attracted the smallest radio following in the major leagues, according to audience research from Arbitron.
How low? So low that even the microscopic numbers reported by the rating service might be too low to be statistically valid.
Stay the course, Stan!
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The new stadium gets almost 30K fans a night (and many of those fans of other teams), but with the TV and radio numbers so low as to border on the unbelievable, that figure is sure to plummet over the years.
Fixed.
For an old Expos fan this has been great fun to watch, the ratings for tv and radio being so low as to almost not exist for Washington. Lets move them back to Montreal!
The worst label in show business is to be admired. Through the magic of Internet audio, I have heard these gentlemen call 4-6 games. Though they may be admired, they are as dull as a treatise on triple-derivate game theory. They're not clowns or buffoons, they're just very gray.
Teams in their situation, losing and without any personalities on the roster, may as well hire entertainers as their PBP team. Caray/Piersall, Niehaus, Bob Uecker - someone with some enthusiasm for baseball, not necessarily the terrible product on the field. Long-term (if not short-term) it will pay off in terms of fan loyalty.
SBB - is the gameday experience of the Nats exceptional to draw 30K a night? (Does the new park still have an attraction?) How many of them are no-shows?
I don't think anyone ever thought of Skip as an "entertainer" but he was as good as you can be when it came to commenting on poor teams or poor play.
Unlike Les Expos, because of the MASN arrangement, the Nats get their money whether people are watching or not. This team'll make money just on season ticket sales alone.
SBB - is the gameday experience of the Nats exceptional to draw 30K a night? (Does the new park still have an attraction?) How many of them are no-shows?
New stadium. Lots of season ticket sales. Good weather.
It's hard to get a gauge on no-shows. It seems less than at RFK, though. When you're getting people to gleefully suck down $7.50 Buds, though, you don't really have to worry if each seat sold is actually filled.
9,000.
Having an enthusiastic shill isn't pleasant either - they already have a prime example of that with Bob Carpenter doing the TV play-by-play. I prefer Slowes with his modern-day Fred Allen-sounding voice.
Man, I'm old.
I think Nats broadcasts could be the next ham radio, with a small but dedicated dorky elite gathering around their boxes each night to hear strange tales of Dimitri Young and Emile Bonafacio, afraid to mention it to their friends for fear of being ridiculed or called a liar.
Of course, this doesn't count people listening on the Internet, which I suspect a lot of people now do even in a team's radio market.
I believe their listenership is in the middle of the pack of MLB, like their game attendance.
Still, the Mariners are not immune to the suck factor: their current radio contract runs at out at the end of '08, and the next contract is on a different flagship and will pay half of what the current one pays.
I'll bet the Hudson Valley Renegades get at least that many listeners on WBNR. Hell, the old Catskill Cougars probably had more listeners on WELV in '96...
Doesn't the Asbestos King have a reset on that soon though? The one everyone thought would result in an increase in his payment to the Nats ... before it became evident that fewer people watch the Nats than watch a regular season Blue Jacket/Hurricane game in Lansing?
Obviously the operative word there is "if."
Right. People have pretty high BS meters. If you put a shi!!y product on the field and then try to tell people it's great, they'll tune out. But it was actually kind of fun to watch/root for the Braves along with Skip and the gang. They weren't mean and they would always have some hope, but they were both realistic and honest. Of course, they had to be funny and know some baseball, but they used the Braves characteristics to build a story rather than ignore the team's characteristics in order to create a sham.
Hire someone funny to work with someone that knows baseball and then let them tell the story. It may not bring in millions of viewers, but it won't turn people off, either.
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