Melbourne Aces, who call the Royal Melbourne Showgrounds home, have attracted one crowd of more than 1500 in 10 openings this season.
[ABL chief executive Peter Wermuth] said the ABL needed crowds of at least 2500 to be sustainable, but he added there wasn’t an expectation that mark would be reached in the second year.
“We knew it would be a long haul. We’re looking for slow growth rather than take steps that we couldn’t afford or sustain. Our biggest challenge ... is a lack of decent venues. We knew this going in, but we didn’t realise how bad the situation was. It affects us on all kinds of fronts - it makes it tough to get people in the stands, to get corporates involved and, almost in every case, they’re not set up for TV.
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