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What football lacks is the Yu Darvish moments. There are great games with great individual feats but nothing which mirrors a perfect game or a no hitter.
Sunday Night Football averages over 20M viewers;
All the back-and-forth games — football, soccer, basketball, hockey and so forth — are quick studies
So probably about 4 million viewers total, or about a 4 rating. And that's almost certainly generous.
Not sure what that was supposed to prove, other than a whole bunch of meh. Sunday Night Football averages over 20M viewers; four million viewers wouldn't get you in the top 100 most highly-ranked 2011-12 prime time shows.
Well, yeah, that's where it's shown. I understood the argument to be (since it's the only thing it could be) was that you needed to aggregate all the regional broadcasts (*) to get a true picture of baseball's popularity on TV. Well, that easy task was done and ... baseball isn't that popular on TV. If it were a prime-time reality show, it would get cancelled for low ratings.
The problem with aggregating baseball ratings is that you don't know how many are unique viewers, which I imagine matters to advertisers. The Phillies might get 1.4mm total viewers over the course of a week but many are going to be repeat viewers.
I still can't figure out why baseball fans rationalize poor TV ratings so vociferously. I'm a huge hockey fan. No one watches hockey on TV. Who cares?
Jay Leno isn't on in prime time.
You can have amazing individual performances in the other sports, but except for hockey you can't have one player who can win you the game by being amazing that day (a la Clayton Kershaw's complete game shutout + HR).
The major networks are nothing more than agglomerations of regional affiliates, barely different than the Fox and Comcast Sports Net regional affilates that show all the baseball games.
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