Here you see an internal Time Inc. spreadsheet that was used to rank and evaluate “writer-editors” at SI.com… Most interesting is this ranking criteria: “Produces content that [is] beneficial to advertiser relationship.” These editorial employees were all ranked in this way, with their scores ranging from 2 to 10.
Anthony Napoli, a union representative with the Newspaper Guild, tells us: “Time Inc. actually laid off Sports Illustrated writers based on the criteria listed on that chart. Writers who may have high assessments for their writing ability, which is their job, were in fact terminated based on the fact the company believed their stories did not ‘produce content that is beneficial to advertiser relationships.’”
I can see why Posnanski wouldn’t want to stick around there, although "bailing on" Sports on Earth remains more mysterious…
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