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15th best in the world is still pretty good…
Canada had a diver at the London Olympics, Emilie Heymans, who made it through the Prelims and the Semifinals and competed in the 3m Springboard Finals round. Heymans finished 12th (of 12) in that Finals round, and official Canadian broadcaster CTV tweeted "Heymans finishes last in diving"
You don't even need to know the background context that this was Heyman's fourth Olympics, or that she has won an Olympic medal in each of them, including one in this Olympics already, to know that the bonehead who typed out that tweet announcement should never have a PR related job again. They should be saying "do you want fries with that?" for the rest of their working life, but instead they will probably resurface as a "senior correspondent" by the time Sochi or Rio roll around.
A friend of mine retweeted (or untweeted or detweeted or whatever) back to them, and said something like "last place? have some respect for medals in four Olympics, and making the finals." CTV responded by taking down the tweet.
strongly disagree with this. 12th in the world is obviously excellent but it's still finishing last in the competition. Just like somebody has to finish last in the Tour de France, even though that person is obviously one of the best cyclists in the world or somebody has to be the worst player in MLB, even though they are probably one of the 500 best baseball players in the world. I'm not sure how it would be better to describe the result. 12th out of 12? Why not just say last?
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