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Rangers officials declined to say how much the sponsorship is worth.
What, exactly, is the reason it's in the name of a baseball stadium?
Because otherwise people would assume the ballpark is in Dallas, and if the folks of Arlington were going to pony up big dough for the thing, they at least want people to know where it was located. That would be my guess.
That's my guess, too. Just like Anaheim negotiated some guarantee to be in the Angels' name, Arlington probably did the same for the ballpark.
The Rangers cancelled its only other naming rights deal with the financially trouble Ameriquest Mortgage in 2007.
I doubt if 1 fan in 100 could name the other 26 correctly on the first try, and most people would be lucky to get half of them right.
In February 2005, reporters Michael Hudson and Scott Reckard broke a story in the Los Angeles Times about “boiler room” sales tactics at Ameriquest. Their investigation found evidence that the lender had in various questionable practices, including “deceiving borrowers about the terms of their loans, forging documents, falsifying appraisals and fabricating borrowers' income to qualify them for loans they couldn't afford.”
On 1 August 2005, Ameriquest announced that it would set aside $325 million to settle attorney-general investigations in 30 states to settle allegations that it had preyed on borrowers with hidden fees and balloon payments. In at least five of those states—California, Connecticut, Georgia, Massachusetts, and Florida—Ameriquest had already settled multimillion-dollar suits. Brian Montgomery, the Federal Housing Administration commissioner said that the Ameriquest settlement reinforced his concern that the industry was exploiting borrowers, and that he "was shocked to find those customers had been lured away by the “fool’s gold” of subprime loans".
In May 2006, Ameriquest Mortgage announced it was closing all of its retail offices and in the future would make its loans through mortgage brokers, a channel that is not covered by the predatory-lending settlement with the Attorneys General.
On June 13, 2007, lawyers for borrowers, who were seeking to combine 20 suits into one class-action suit, asserted in a filing in Illinois Northern District Court that "Assets of the Ameriquest entities were transferred to (the owner of Ameriquest) Arnall with the actual intent to hinder, delay, or defraud the plaintiffs in this action."
If only the goddam media had had the sense of self-respect not to play along with these dumbassed corporate names right from the jump, and just use a traditional or generic name instead. "New Comiskey" and "Candlestick", for instance. Or just call a corporate bandbox "Homer Field" and cut straight to the chase.
I think the best name ever for a ballpark is Fifth Third Field, especially since there's both a first and a second Fifth Third Field.
Smoky Field: Pittsburgh
Three Rivers Stadium.
10,000 Lakes Field: Minnesota
Hey it is kind of handy (but confusing I will admit) to just refer to everything in downtown Minneapolis as Target _____; Field, Center, whatever.
Jungaleers Den: Detroit
But putting team name next to the word "Park" is about as baseball as it gets.
You want to put your name on a ballpark? Build a new one.
It gets really confusing in cities where a corporate sponsor is a bit too ubiquitous.
Am I the only one who thought the Indians park was still called still calls the Indians park Jacobs Field?
Naming rights are always a weird thing. Unless you get the rights right at the beginning of a stadium's life, few fans will associate your brand with the stadium. Even then, whenever somebody says "Progressive Field", I think the Indians stadium, and not "Progressive" the company.
4 - The United Center had been open in Chicago for about 10 years before I realized it was named after a corporate sponsor. Same with the Great Western Forum, Key Arena in Seattle, and America West Arena in Phoenix.
Maybe it's an NBA thing?
I remember when it opened the Torontonians who VEHEMENTLY INSISTED that is was not The Skydome, it was simply Skydome and don't you forget it!!
"And then there was that name. SkyDome. Not the Skydome. Just SkyDome. Like it was a state of being more than a place.
"How are you doing these days?"
"Great. I was dealing with a lot of heavy stuff for awhile, but I'm feeling good about my life right now. I'm at SkyDome.""
Naming rights don't actually cost that much, in my opinion. You can get your corporate name and/or logo plastered on a baseball stadium (and, as mentioned, every ticket, billboard, webpage masthead, piece of stationary, and employee golf shirt or cap) for $3-4M a year, or even less if you bargain well. Progressive pays the Indians $4M/yr. I thought the White Sox badly undersold themselves when they renamed Comiskey Park as U.S. Cellular Field in 2003 for about $3M a year. The DBacks (JP Morgan Chase), the Tigers (Comerica), the Reds (Great American Insurance), the Pirates (PNC Bank), the Mariners (Safeco), etc are all getting about $2M/yr for their stadium names. Meanwhile the Astros are somehow soaking Coca-Cola for more than $6M to sport Minute Maid, and Citigroup is paying $20M per annum to the Mets. I don't think the corps miss the $2-4M that much, and I don't think the teams get enough to make a difference on their bottom line (or at least not enough to make a difference in their product, which theoretically could improve their bottom line)
Officials at the Metropolitan Transportation Authority had once hoped that a bit of Citigroup’s $400 million endorsement pact with the Mets might trickle down their way, through a naming rights deal of their own for the station.
But those hopes evaporated with the bank’s near-collapse and the Mets’ refusal to share the wealth.
So on Tuesday, transit officials informed the Mets that when the subway station (currently named after the team’s former home, the now-demolished Shea Stadium) was rechristened, it would not actually use the name of the new ballpark.
Instead, the station, on the No. 7 line, will be called simply Mets/Willets Point. New signs will go up soon replacing the old signs, which say Willets Point/Shea Stadium. The nearby Long Island Rail Road station will be renamed in the same way.
“We’re willing, as we have said, to entertain corporate names on stations, but only for a fee,” said Jeremy Soffin, a spokesman for the Metropolitan Transportation Authority.
Collect Pond Park
Located on Leonard Street between Centre and Lafayette Streets, this park occupies the eighteenth century site of Collect Pond. The pond was a large, sixty-foot deep pool fed by an underground spring. The waters derived their name from seventeenth century Dutch settlers, who called it “kolch” meaning “small body of water”. Following the English capture of New Amsterdam (1664), the name was corrupted to “collect.” Throughout the seventeenth and eighteenth centuries, Collect Pond was a favorite spot for picnics and ice-skating. In 1796, John Fitch (1743-1798) launched one of the first experimental steamboats on the waters. During this time, the pond was still clean enough to use for the area’s drinking water. By the early nineteenth century, however, New York City had transformed the sparkling waters into a communal open sewer. Disgusted, local authorities initiated a project to fill the sewer with earth from an adjacent hill. In 1805, in order to drain the garbage-infested waters, designers opened a forty-foot wide canal that today is known as Canal Street.
By 1811, the City had completed the filling of Collect Pond. A neighborhood known as Paradise Square soon arose over the pond’s previous site. Unfortunately, due to the area’s extremely high water table, Paradise Square began to sink in the 1820’s. The neighborhood also began to emit a foul odor, prompting the most affluent residents to leave the community. By the 1830s, Paradise Square had become the notorious “Five Points,” an extremely poor and dangerous neighborhood renowned for its crime and filth. [...]
This park will be closed to transform it into a lush green space with a reflecting pool and other elements that will evoke the large pond here that served as a source of fresh water for the early residents of lower Manhattan. An interactive spray shower will provide recreational opportunities in a community where they are greatly needed. A plaza with benches and tables will attract workers and jurors during lunchtime as well as others attending the surrounding courthouses and community residents. The new park also will include a pedestrian bridge over the pool, decorative pavements, plantings, lighting, bicycle racks, drinking fountains, trash receptacles, fencing and gates. The former parking lot will be incorporated into the park.
OTOH I've never heard people use "Idlewild" for the airport (kind of a shame, because it's a nice name).
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