What are you wearing, Tom from MLB Network?
Regional sports networks. Twelve months ago Moreno was complaining about Carl Crawford money (seven years, $142 million.) What changed? He lined up a new local TV deal that could pay him almost twice the current annual rate of $50 million—even with the second-worst ratings in baseball. Sports programming is hot. It provides loads of content and, most importantly, content that is DVR-proof. Most sports programming is consumed live, not time-shifted, and that’s increasingly valuable to advertisers who prefer their ads actually be seen and not zapped. There is a reason the Rangers, who were in bankruptcy a year ago, and the Angels, who kept coming up short on free agents, are now superpowers—they lined up state-of-the-art massive TV deals. Once it was new ballparks that created the hierarchy of spending power in baseball. Now RSNs are the new oil wells. Next up at the TV windfall game: the Dodgers.
Sandy Alderson. The Mets GM had the two best lines of the meetings, first, in response to Reyes whining about not being wooed by the Mets, said, “Maybe I should have sent him a box of chocolates,” and then later, noting two of the three biggest contracts in baseball history (Alex Rodriguez and Pujols) were handed out at the same Dallas hotel, said, “There must be a strain of Legionnaire’s disease here.”
St. Louis fans. They don’t get to watch Pujols chase records and burnish his legacy as a Cardinals icon. But don’t blame the ballclub or even Pujols. Pujols essentially became too good and too expensive for the size of the market—particularly one that hasn’t cashed in yet on the new RSN boom like the Angels and Rangers. St. Louis still has six years left on its local TV deal. They could also start their own RSN, paralleling what the Yankees and Red Sox have done, but St. Louis ranks 24th out of the 30 media markets measured by Neilsen. The Cardinals might not have enough eyeballs for the TV calculus to work.
Hanley Ramirez. He was a problem when he was playing the position he wanted, shortstop. Do the Marlins really believe he will go peacefully to third base? Don’t rule out the possibility of a trade.
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