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(I also prefer sportswriter voting to either statistical formulae or retired players voting.)
As I recall it, Rolaids was a fit in the 1970s because - and I know this is going to sound ridiculous to you youngsters - the best reliever often came into the game in a big spot, even if it was the 8th inning.So when this reliever arrived on the mound, fans were reaching for the Rolaids because it was a dangerous situation as they arrived (hence the even earlier "Fireman" tag).
My recollection is that Rolaids came on board because their advertising tagline at the time was "Rolaids Spells Relief", and they saw the award for "relief" pitchers as a way of cementing that concept in the public's mind.
Concur. They had all those commercials where people gotasked to spell relief,
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