Several years ago, craft beer started taking off at Cincinnati’s Great American Ballpark. From 2011-2012, sales went up by 20 percent. From 2012-2013, they were up 47 percent.
So when it came time to create a new hangout in a highly trafficked spot on the third-base concourse, the ballpark went all-in on craft-style beers. The new Reds Brewery District – an 84-foot-long bar with more than 50 taps – included more than 20 craft offerings when it opened this spring. There were local beers from Cincinnati brewers like Christian Moerlein, MadTree, Blank Slate, Fifty West, Rhinegeist, Mt. Carmel, and Rivertown. There were national options from well-regarded breweries like Founders, Bell’s, West Sixth and Great Lakes.
And the market exploded. Counting single-day offerings, the Cincinnati Reds’ selection of distinct beers went from 42 to more than 130 – the most in Major League Baseball, according to a Washington Post analysis….
While teams like the Reds are just discovering the craft-beer market, the Seattle Mariners have long reveled in it. Located in the hops-mad Pacific Northwest – one of the bastions of craft brewing – the Mariners have a beer program that would make many specialty bars jealous.
About 70 percent of Safeco Field’s 700 beer handles are devoted to “good, quality craft beer,” according to Steve Dominguez, the general manager of Centerplate’s operations at Safeco Field.
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