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I'm inclined to think it's more of a marketing gimmick for self-entitled fans (speaking of which, here I am!) than it is the actual philosophy by which the team is run, at least to the extent TFA suggests.
On one level, it states the obvious, that the Yankees would like to win the World Series every year. This, however, is true of most teams.
#6 is exactly how I feel.
I have nothing to add to it.
Oh, I'm sure there are much dumber cliches than this. It's only the dumbest if your universe consists solely of the New York Yankees.
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