Read More...Major league owners are famously reluctant to release franchise-specific financial information. However, Forbes estimates that the value of the Red Sox has climbed from about $500 million in 2002 to $900 million in 2011 — an impressive 7% annual growth.
Companies seeking to revitalize seemingly stagnant businesses can take three lessons from the Red Sox success:
1. Question orthodoxy. Of course you can’t put people on top of the Green Monster. Or host a hockey game in Fenway. Or can you?
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Page 11 of 11 pages
‹ First < 6 7 8 9 10 11That's the way I do it, yeah.
My recommendation would be to go to a bookstore and pick one that you think looks interesting - but make sure you pick one that has a picture of each dish. Don't get one with sporadic pictures.
I seem to recall trying this once, but was disappointed with the few that I picked up. I can most likely chalk up my not finding anything to a small sample size and my general lack of patience. I will have to try this again.
I really like Deborah Madison's "Vegetarian Cooking for Everyone," though it works well with my routine, which is backwards from yours: hit the farmer's market, see what they have, bring it home & use the Madison to figure out how to cook it. For each vegetable, Madison lists good accompanying oils, spices, etc., so it becomes easy to improvise recipes along with the formal recipes in the book. She also goes into how to select and store the different kinds of produce.
I would love to get to the point where I can do this, but I currently don't feel confident enough in my abilities to go to the store and base my meal off of what looks good at the store.
Think of what you are interested in making, then Google "Alton Brown" and "<name of food item>"
Heh -- this is actually where I'm at right now. I've made his oven-roasted broccoli (with panko and garlic) and have a pork tenderloin ready to attempt his pork wellington recipe.
I had a friend attempt his prime rib (with the terra cotta planter) it was a ####### hilarious, watching him fumble around with that thing, burning his hand and such. It was pretty tasty, no doubt, but didn't look like it was worth all the BS.
I was about to give opposite advice. The cookbook spectrum spans the divide between coffee table books and encyclopedias. Typically, the more pictures a cookbook has, the less information it does.* My preference, thus, is for the big books with tons of information, and less flash.
The best first book for any beginning cook to buy is probably How to Cook Everything by Mark Bittman.
From there I would probably try and find the best cookbooks within certain cuisines. Thai Food by David Thompson, The Essential Cuisines of Mexico by Diane Kennedy, The Cooking of Southwest France by Paula Wolfert, Mastering the Art of French Cooking by Julia Child, Essentials of Classic Italian Cooking by Marcella Hazan, The German Cookbook by Mimi Sheraton. Big books with zillions of recipes.
Maybe this is too intense, but, for me it's the best way. I find that when one selects slimmer well-photographed books, the recipes are usually presented without context, and thus you are only learning how to make one specific dish, but not how that dish fits within a tradition, how it might be altered, how you might adjust next time to improve your results.
My other pet peeve with cookbooks is when recipes do not EXPLAIN how to cook. When I was 18 I tried to make a beef bourgignon that was absolutely disastrous - today I would have known that the meat was underseasoned, it needed to cook for another 30 minutes, and the sauce needed to reduce, but the recipe didn't explain the technique so I didn't understand how to adjust. Even recipes followed to the letter can have horrible consequences - good cookbooks teach you how to apply your own adjustments. A great example of this is the Bouchon cookbook, which describes the technique of making a perfect quiche for two pages before you actually get to the recipe.
*The significant exception to this is when the cookbook specifically aims to teach through photos, like Pepin's Technique or The Breadmaker's Apprentice, and this is the best of both worlds. Bugiali's Classic Techniques of Italian Cooking. The Richard Olney edited Time-Life series, if you run into them.
http://tinyurl.com/4q26bzl
Mark Bittman, How to Cook Everything
Julia Child, Mastering the Art of French Cooking
Judy Rodgers, The Zuni Cafe Cookbook (really wonderful)
Anthony Bourdain, Les Halles Cookbook
I also found that I learned a ton from reading Michael Ruhlmann's The Making of a Chef, which is an engrossing read to boot. Pepin's Technique is also terribly useful.
(Thanks for the list of cookbooks within various cuisines, PF.)
and another old school writer: Maida Heatter's cookbooks still stand up for baking/desserts.
The restaurant discussion above makes me realize how little I go to restaurants, even in Ft Worth, let alone Dallas. But if anyone's in Arlington on a ballpark odyssey and wants to know about very local ethnic storefront places, send me an e-mail :)
If he'd just gone and written a manifesto for veganism arguing that food nerds don't get to use their class privilege as way out, that would have been coherent and defensible. That wouldn't have gotten published in the Atlantic, though. So instead we got a lot of pointless spite and showy but fake erudition surrounding the core of a reasonable argument.
Although I do always get a kick out of people claiming free-range meat to be vastly superior. I'd love to give all these people a series of blind taste tests with the method of preparation controlled. I be theres probablly <5% of the population that would be significantly different from 50% in picking the free-range meat out of a lineup.
I absolutely hated that book. I actually went to school with some of the students mentioned in that book so I was there at the time he was putting this book together. I couldn't even finish the whole book which is something I have never done before or since. My girlfriend at the time tried to read it as well and she couldn't finish it either. Simply a dreadful book in my opinion. The whole thing is just a fantasy.
Oh, that's awesome! I find Douglas' recipes match really well with my own penchant of matching random things I buy on trips to Thailand and Cambodia with coastal seafood flavors. I was given the book by someone who had it lying around, never been to one of his restaurants.
I've made the pork brine also, it's lovely.
Mind listing that pork brine recipe if you can remember it?
I'd love a good pork brine recipe.
My favorite thing to do with this brine was to brine thick cut pork chops (think 2 inches or larger),then grill the pork chops off, make a maple syrup pork jus, and then finish off the pork chops by sticking them in a saute pan full of the pork jus and placing them in an oven. The char from the grilling process would add a smokey flavor to the pork jus that was quite nice. Serve it with some sort of sweet potato thingy, either a hash, custard, or mash type side dish and some kind of green, preferably bitter.
So far googling has turned up that it is on page 129 but I can't get more yet and google books omits those pages.
edit:
Google Books reveals at least part of the recipe:
5 cups cold water
3/4 cup brown sugar
1 cup kosher salt
2 cups Maple Syrup
2 T Molasses
2 bay leaves
1 tsp ginger
and then it trails off. I'm pretty sure the recipe also included star anise, it might not contain cinnamon. That might be one of the little changes I made to the recipe.
Haven't seen it but it sounds like a cool concept. I can't really get a good grasp on how effectively it does what it sets out to do based on the limited Amazon displayed pages. From what I saw I would say it is a mildly useful book.
Another Rasika opening in DC. Anybody in the area who hasn't tried it really should go.
Page 11 of 11 pages
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