It’s bad enough to pay a huge contract to a free agent. It really sucks when that guy doesn’t produce like you hope, which, of course, happens most of the time.
Cavanaugh estimates that 300 major league players will wear New Balance cleats this season. It has come at a cost for the company that for so long proudly shunned endorsements—though a relatively cheap one, compared with other sports.
On Thursday, the brand announced that it has added Seattle Mariners second baseman Robinson Cano to an endorsement roster that already includes Boston Red Sox second baseman Dustin Pedroia and Detroit Tigers first baseman Miguel Cabrera.
“Robby wanted to be the ...
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