It’s funny – despite all of our lamenting about MLB’s decline in casual fan viewership, the diehards are still tuning in at levels we haven’t seen before. Maybe that’s the best course of action for the major networks – don’t worry about appealing to the casual fan. Just try to make the diehard fans happy, and the rest will eventually start to come. Isn’t that what NBC did with the Premier League? Isn’t that what ESPN is doing with the World Cup? There aren’t any stupid gimmicks or inane talking points, and that strategy is working just fine for those two networks.
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