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Thursday, March 28, 2019

MLB continues trying to shed uptight image with second ‘Let the Kids Play’ ad

Baseball’s uptight image might be its biggest barrier toward growing the game with young fans — even more so than pace-of-play or anything else. Baseball has traditionally been a sport that squashes big personalities and polices fun.

Last year, before the postseason, Major League Baseball made waves by releasing a very in-your-face ad titled “Let the Kids Play” that featured many of MLB’s vibrant young personalities and a guest spot by Ken Griffey Jr. The message was clear: The unwritten rules should be a thing of the past.

On Wednesday, MLB unveiled its 2019 hype ad, a sort of “Let the Kids Play 2.0” that starts with players doing a very cliche press conference-style interview, saying the usual tired stuff. Until Alex Bregman jumps in with some personality.

This is going to age as badly as all that “EXTREME!” advertising of the 1990s, isn’t it?

 

QLE Posted: March 28, 2019 at 05:49 AM | 0 comment(s)
  Beats: ads, mlb

 

 

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