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Attendance Newsbeat

Thursday, May 25, 2017

First-Place Yankees Aren’t Faring Nearly as Well at the Ticket Office

The Yankees are, at the moment, a marketer’s dream. With a spirited start to the season, they can boast of having one of baseball’s best records, bask in the captivating presence of the Bunyanesque outfielder Aaron Judge and nod in approval at some popular changes to their ballpark — with all of these developments wrapped in the team’s rich history.

But even those selling points have yet to turn around attendance at Yankee Stadium, where ticket and suite revenues through last season had fallen by a staggering $166 million since the end of 2009, the year the Yankees christened the new ballpark with their last World Series title.

The financial figures, from the public filings the Yankees are required to make on their stadium bonds, represent a 42 percent loss in ticket and suite revenues over the last seven seasons. And despite the team’s compelling play this season, attendance through the first quarter of their home schedule is down from the same point last year.

The ticket and suite revenues are only a portion of the Yankees’ overall income, which also includes television and radio broadcast fees, advertising and licensing, and a portfolio of ancillary businesses. And indeed, the decline in ticket and suite income has offered some relief from baseball’s revenue-sharing system, allowing the Yankees to pay less into the pot that is distributed among all 30 teams.

But the losses do provide a window into how even the blue-blooded Yankees, who have been largely impervious to the market forces that have affected the rest of baseball, have had difficulty maintaining their audience.

RoyalsRetro (AG#1F) Posted: May 25, 2017 at 04:35 PM | 27 comment(s)
  Beats: attendance, yankees

Saturday, May 06, 2017

Tim Tebow Huge Draw In Minors

If you sign him, they will come:

The Heisman Trophy winner and former NFL quarterback has minor league fans around the Single A South Atlantic League flocking to stadiums and jamming ticket lines to see the Columbia Fireflies outfielder and designated-hitter.

The Hickory Crawdads sold out four games with the Fireflies, its total of 17,500 for the series surpassing the 15,900 they drew their first eight games. “We had 4,500 people in the stands,” Crawdads season ticket holder Christopher Pack said, “and 4,300 were there to see Tim Tebow.”
.  .  .
It’s only fitting the Fireflies are benefiting the most from the latest Tebow mania. The Fireflies — the longtime Savannah Sand Gnats before moving to South Carolina in 2016 — lead the league in attendance, averaging 5,027 fans per game. People show up in Tebow’s NFL jerseys, and Florida Gator outfits, lining up near the rail for an autograph or a selfie with Tebow.

Any attendance clauses in minor league contracts these days? They might be exploiting the lad.


Tuesday, May 02, 2017

The Yankees played before their smallest crowd in 13 years last night

Last night the Yankees lost to the Toronto Blue Jays. Paid attendance: 25,566.

That’d be fine for some teams — nine teams are averaging less than that per game so far this year — but it was a dubious record for the Yankees. Indeed, it was their smallest home crowd since they moved into the new Yankee Stadium back in 2009 and their smallest crowd overall since 2004.

For the season, the Yankees are averaging 35,588, which is the sixth best in baseball.

RoyalsRetro (AG#1F) Posted: May 02, 2017 at 11:48 AM | 34 comment(s)
  Beats: attendance, yankees

 

 

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