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Saturday, February 04, 2017

The Glory Days of Baseball and Beer Marketing

Beer, is there anything it can’t do?

Anheuser-Busch led a major offensive to boost Budweiser’s presence in the Chicago market. How did they accomplish that? By being a major sponsor of Cubs broadcasts on WGN-TV and enlisting Harry Caray in the marketing efforts. When WGN-TV started broadcasts Cubs games nationally on cable, Wrigley Field was presented as a sun-drenched nirvana, paving the way for the party atmosphere that exists today. Producer Arne Harris never missed a chance to show an attractive young woman in the bleachers drinking a Bud—shots always appreciated by Caray. Today, Budweiser is the major beer sponsor for Wrigley Field.

RTFA and you’ll really want a cold one. Lots of beer and some old-time photos at the link.


Thursday, October 27, 2016


Monday, September 19, 2016

Rangers owners say if city builds them new stadium, old one can be stores or something | Field of Schemes

This is just insane. The current park is only 22 years old.

And this is just bizarre:

In an letter released Sunday on WFAA/Channel 8 Inside Texas Politics, Rangers managing partner Ray Davis said the team is working with the Baltimore-based Cordish Cos. to develop retail shops along the Randol Mill Road side of Globe Life Park: “It is the Rangers’ intent to preserve the beautiful exterior facade.”

So if the Texas Rangers owners get more than half a billion dollars in public money to replace their 22-year-old stadium with a new stadium so they can have air conditioning, they’re going to keep the old, un-air-conditioned building around to use as … shops? Or part of the building? And the field could be “refitted for another purpose” somehow? Possibly as “park and festival spaces”?

Jim Furtado Posted: September 19, 2016 at 09:09 AM | 47 comment(s)
  Beats: ballparks, rangers

 

 

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