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Repoz
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Tuesday, July 29, 2014

Keith Olbermann: The Mystery of the 1953 Topps Set

An explanation for missing cards 253, 261, 267, 268, 271, and 275.

H/T to Pat Neshek.

greenback calls it soccer Posted: July 29, 2014 at 12:50 AM | 4 comment(s)
  Beats: baseball cards, topps

Tuesday, March 04, 2014

SCD: Upper Deck’s ‘Find the Reggie’ Launched Chase Card Craze

I have a banded pile of these Reggie cards sitting next to a load of empty Les Soldats de Plomb boxes.

However, Upper Deck was able to take this concept and bring it to a whole new level beginning with its ‘high number’ cases in 1990.

It forged a deal with Reggie Jackson to include a special “Heroes” subset with the big hook being randomly inserted autographed cards. Jackson autographed and numbered 2,500 copies in the ‘Find the Reggie’ promotion that helped push sales.  There were ten cards in the set, but Jackson signed only one.  The others carried facsimile autographs.

Jackson was a natural choice.  Even though he was retired, he was still a drawing card and knew the hobby well.  He had begun accumulating quite a stash of his rookie cards.  Upper Deck getting him to sign 2,500 cards for their product was considered a real coup at that time. While players such as Reggie were signing autographs at many trade shows during that period, this was the first time they were doing targeted signings for a card company.

Another element in the chase was that for every 100th card he added the notation of “Mr. October”.  Among the thousands of cases produced by Upper Deck, that meant there were only 25 “Mr. October” Reggie autographs possible.  Today, we’d call it a ‘super short print’ and hand numbering would eventually give way to foil stamped on card numbering years later.

The regular Jackson autographed cards were distributed in a ratio that wasn’t even close to one card per case and thus the signed cards are tough to find to this very day. When offered online, they sell for $125-150 each.  Complete, unsigned sets are plentiful (remember, it was the overproduction era) and can be acquired for just a couple of bucks.

By the way, if you want a real challenge for the 1990 Upper Deck high number packs, go find card #702 of Mike Witt card with the ‘black box’ on the back. Those cards were tough in 1990 and are still tough to this day. Talk about the ultimate needle in a haystack.

1990 Upper Deck High Number packs were the first of the new breed of packs with the idea of looking for a “major hit”” and it was Reggie Jackson’s autograph that changed the hobby forever.

Repoz Posted: March 04, 2014 at 08:00 AM | 56 comment(s)
  Beats: baseball cards

 

 

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