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Friday, March 21, 2014

Oz: MLB partners with dating site Match.com in hopes of boosting ticket sales

Major League Baseball ushered out a new partnership with dating site Match.com, and thus the MLB team pages had ads urging single baseball fans to search out each other for dates. For instance, Athletics.com had Match.com ads on each side of the page with attractive-looking people (none of them wearing baseball caps or anything). There was an ad that read, “Meet other singles Athletics fans.”

A strip across the top of the page said, “Take them out to the Athletics game,” a call to action that was really the point of this. While MLB and Match.com may earnestly want you to find love, they really want you go on dates to baseball games.

Twenty-nine of the 30 MLB teams are participating in this and had similar ads on their websites — the Toronto Blue Jays aren’t, because Canada plays by different rules apparently. Maybe they have government-run dating sites? ...

If you love baseball and you’re looking for love, and you bond with a potential mate over your favorite baseball, who are we to judge? However, The Stew just hopes this doesn’t lead to an MLB partnership with Tinder that urges fans to hook up in stadium bathroom stalls.

JE (Jason Epstein) Posted: March 21, 2014 at 01:12 PM | 16 comment(s)
  Beats: dating, hookers, tickets

 

 

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