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Dodger Stadium Newsbeat

Monday, July 17, 2017

Dodgers asking $12 million a year for naming rights to field

Now, America’s third-oldest MLB venue is looking to defy MLB’s legacy as the most traditional sport even more aggressively by selling naming rights to the field in Chavez Ravine, home to the Los Angeles Dodgers since 1962. Numerous industry sources tell us that Dodger Stadium’s field — thus, it would be X Corp. Field at Dodger Stadium — has been on the market since early spring with an asking price of $12 million per season.

Sources tell us Entitle, the joint-venture naming-rights firm formed this year by Cooper Holdings (the former CSE) and Brooklyn Sports & Entertainment, is quietly selling the package for the Dodgers, with BS&E Executive Vice President Mike Zavodsky taking the lead. BS&E CEO Brett Yormark would not comment on the matter.

RoyalsRetro (AG#1F) Posted: July 17, 2017 at 11:33 PM | 37 comment(s)
  Beats: dodger stadium, dodgers, naming rights

 

 

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