Dodger Stadium Newsbeat
Wednesday, October 16, 2013
Hey, baseball is the primary religion in Our Town. Out here it’s a place to be seen, maybe flash some gang signs on the matrix and bat a beach ball.
Thursday, July 25, 2013
Luckily, Dodger Stadium has installed maybe one of the most brilliant inventions of all time: A machine that makes frozen beer foam. It’s like having a mini-cooler on top of your beer.
A company called Kirin launched the product in 2012, according to Beer Street Journal and is available in restaurants across Asia. The special tap works to freeze the foam of the beer at 23 degrees.
Its initial target audience, according to a Reuters interview with Kirin’s marketing brand manager for the campaign, was people who couldn’t finish their drinks before it got warm.
“We thought people won’t spend more than five minutes on a pint of beer but apparently not,” said Kunihiko Kadota. “Women and young drinkers spend much more time to drink it all up, and they like the idea the beer doesn’t get warm towards the end.”
Hats for bats, hats for beer!
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