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Doom And Gloom Newsbeat

Monday, April 06, 2015

Baseball is struggling to hook kids — and risks losing fans to other sports

Baseball, for decades now the national pastime only through the nostalgic lens of history, is a thriving business. Revenue is at an all-time high. Attendance in the 30 major league parks and in minor leagues around the country is strong. Baseball players on average make half again as much money as football players. But since he took office this year, Manfred has been sounding a startling warning bell: The sport must address its flagging connection to young people or risk losing a generation of fans….

According to Nielsen ratings, 50 percent of baseball viewers are 55 or older, up from 41 percent 10 years ago. ESPN, which airs baseball, football and basketball games, says its data show the average age of baseball viewers rising well above that of other sports: 53 for baseball, 47 for the NFL (also rising fast) and 37 for the NBA, which has kept its audience age flat….

For the first time, the ESPN Sports Poll’s annual survey of young Americans’ 30 favorite sports figures finds no baseball players on the list. Adults 55 and older are 11 percent more likely than the overall population to say they have a strong interest in baseball, whereas those in the 18 to 34 age group are 14 percent less likely to report such interest, according to a study by Nielsen Scarborough. Kids ages 6-17 made up 7 percent of the TV audience for postseason games a decade ago; in the past couple of years, that figure is down to 4 percent….

ERROR---Jolly Old St. Nick Posted: April 06, 2015 at 06:01 AM | 49 comment(s)
  Beats: doom and gloom

 

 

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