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Jim Furtado
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Saturday, February 04, 2017

The Glory Days of Baseball and Beer Marketing

Beer, is there anything it can’t do?

Anheuser-Busch led a major offensive to boost Budweiser’s presence in the Chicago market. How did they accomplish that? By being a major sponsor of Cubs broadcasts on WGN-TV and enlisting Harry Caray in the marketing efforts. When WGN-TV started broadcasts Cubs games nationally on cable, Wrigley Field was presented as a sun-drenched nirvana, paving the way for the party atmosphere that exists today. Producer Arne Harris never missed a chance to show an attractive young woman in the bleachers drinking a Bud—shots always appreciated by Caray. Today, Budweiser is the major beer sponsor for Wrigley Field.

RTFA and you’ll really want a cold one. Lots of beer and some old-time photos at the link.


Wednesday, November 30, 2016

Cubs’ Theo Epstein’s Draft strategy paying off | MLB.com

Missing with the very top picks gets you fired.

Having acquired pitchers Sean Newcomb and Touki Toussaint in previous trades, Atlanta now has three of the first 16 players taken in the 2014 Draft. That’s impressive. But I’m pretty sure every executive would rather have Trea Turner (drafted 13th from North Carolina State, by the Padres), Schwarber or Conforto.

One of Joe Maddon’s operating principles is “Do Simple Better.” Epstein did that when he went with Bryant and Schwarber over college arms and high school bats, and the Cubs won a World Series because of it.

Jim Furtado Posted: November 30, 2016 at 02:16 PM | 16 comment(s)
  Beats: cubs, draft, theo epstein

Friday, September 30, 2016

Why Bo Jackson chose baseball

“Bo would like to visit Kansas City,” the agent said. “He’d like to see the players, see the stadium. But he doesn’t want to work out.”

Schuerholz wasn’t buying it. He suspected Jackson and his agents were merely using the Royals as a negotiating tool against the NFL, and asked Stewart for his opinion. He contacted Gonzales, who assured the director of scouting that Bo Jackson had genuine interest in the major leagues. “John,” Stewart told Schuerholz, “all I can tell you is Kenny Gonzales has spent seven years on Bo Jackson, and he knows him and his family better than anyone. We have to believe in Kenny.”

That Saturday afternoon, Jackson and Woods arrived at Royals Stadium and sat down with Schuerholz, Stewart and Gonzales. The general manager wasted no time. “Bo,” he said, “do you really want to play baseball?”

Jackson was young and green and raw but haltingly sincere and steadfast. “Mr. Schuerholz,” he replied, “that’s why I’m here.”

RoyalsRetro (AG#1F) Posted: September 30, 2016 at 10:34 AM | 5 comment(s)
  Beats: angels, bo jackson, draft, football, royals, yankees

 

 

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