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Dynamic Pricing Newsbeat

Friday, June 20, 2014

‘Dynamic Pricing’ May Be To Blame For Empty Seats At Kauffman Stadium

Are you sure its not Mike Moustakas’ strikeouts?

“If you’re a diehard to your team, you’ll show up,” said Moffitt a Royals home game.

But plenty of diehard fans during the most recent homestand did not.

The St. Louis Cardinals last week drew less than 30,000 in each of their games at Kauffman Stadium. That hasn’t happened since 2007.

For Tuesday’s game against the Cleveland Indians, the 25,000-plus attendees exceeded two of the three games against the Yankees.

Royals Director of Ticket Sales Steve Shiffman closely tracks those numbers.

“Attendance is a big factor,” says Shiffman. “In Major League Baseball, they judge you by attendance and they also judge you by revenues.”

And more revenues are created by variable ticket pricing or, as the Royals call it, “dynamic pricing,” which is underway for the second year. Seldom in the present day are two games priced alike….

Twenty-seven of the 30 teams in Major League Baseball have transitioned to variable ticket pricing for single game tickets. The Kansas City Chiefs announced last month they’re heading in that direction, too.

 

RoyalsRetro (AG#1F) Posted: June 20, 2014 at 09:54 AM | 76 comment(s)
  Beats: dynamic pricing, revenues, royals

 

 

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