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Thursday, May 18, 2017

MLB To Stream Games Live On Facebook Without Blackouts

Major League Baseball games are coming to Facebook (NASDAQ: FB). The announcement was made today by MLB Commissioner Rob Manfred at the end of the quarterly owners meetings in New York City. The deal will see a national game streamed via MLB’s Facebook page each Friday beginning with tomorrow’s (Friday. May 19th) game between the Rockies at Reds at 7:10pm ET. Other matchups will be announced at a later date.

“This is very important for us to experiment [with Facebook],” said Manfred.

All games will be streamed nationally without blackouts. Financial terms were not released.

All told there will be 20 games streamed to Facebook via a feed from a participating team’s local broadcast rightsholder.

“Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands are often as meaningful to fans as the action on the diamond. By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale,” said Dan Reed, Facebook’s Head of Global Sports Partnerships.

RoyalsRetro (AG#1F) Posted: May 18, 2017 at 02:07 PM | 10 comment(s)
  Beats: broadcasts, facebook, media, social media

Tuesday, February 21, 2017

Exclusive: Facebook in talks to live stream one MLB game per week - sources

Facebook Inc (FB.O) is in talks with Major League Baseball to live stream one game per week during the upcoming season, which could be a key win as the social media platform works to offer more live sports, according to two people familiar with the situation.

Facebook has pushed to sign deals with owners of sports rights to live stream their games, going after an audience that competitor Twitter Inc (TWTR.N) is also trying to capture, according to sports media consultants….

“Facebook is aggressively going after sports content and they are now one of a number of competitors to traditional media outlets that are going after sports programming,” said sports media consultant Lee Berke. “It makes perfect sense that they would be going after name brand properties like the MLB.”

The companies were in advanced talks, according to one source. It was unclear which games MLB would live stream on Facebook. A representative for Facebook and MLB declined to comment.

By partnering with Facebook, MLB would get access to a young audience at a massive scale, consultants said.

RoyalsRetro (AG#1F) Posted: February 21, 2017 at 07:45 PM | 14 comment(s)
  Beats: facebook, streaming

 

 

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