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Friday, November 11, 2016

Joe Buck on the Tonight Show with Jimmy Fallon (click to 27:00 for the segment)

Slow baseball news week, so let’s chat with Joe Buck.  He’s on the show to plug a book, but I found this interesting to watch.  I’ve never really seen Buck outside of his solemn game announcing duty mode.  He’s actually quite a bit more lively and personable and wisecracking than you might expect.  (His voice is still grating, though.)

Karl from NY Posted: November 11, 2016 at 11:26 AM | 3 comment(s)
  Beats: broadcasting, fox, joe buck, nbc

Saturday, October 29, 2016

Fox’s “Commercial-Free Break” During the World Series Could be a Win For Everyone

Though we’re all conditioned to expect a barrage of ads following the third out of any frame, Fox is experimenting with a new model. During Game 1 of the World Series on Tuesday, the network declined to go to a break in the middle of the third inning, instead cutting to its studio team….

If a sponsored studio hit allows Fox to recover anywhere close to the income it loses from forgoing a commercial break, this is a win for everyone.

Commercial breaks invite viewers to change the channel, and sometimes they never switch back. Cutting to studio analysts instead keeps fans engaged with the broadcast and presumably increases their likelihood of sticking around. Almost any viewer, regardless of what he/she thinks of Pete Rose, would rather watch some quick mid-game analysis than another Cialis commercial. A model that encourages viewers to stick around is both good for fans and good for the network.

In a way, avoiding commercial breaks can even help baseball’s “pace of play” problem. Part of the reason baseball sometimes feels slow, especially in the late innings, is the pitching changes and the accompanying pauses. In these playoffs we’ve seen instances of three or even four calls to the bullpen in a single inning, with ads between each one. If instead of cutting to commercial during every pitching change, a network instead occasionally went to the studio, the break wouldn’t feel quite as burdensome, and fewer viewers would be likely to complain.

 

RoyalsRetro (AG#1F) Posted: October 29, 2016 at 02:51 PM | 27 comment(s)
  Beats: fox, television, world series

 

 

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