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Tuesday, July 16, 2019

Lofton: Patches in progress for MLB: Advertising logos are coming to MLB uniforms, but there are questions about cost, location and timing.

Expect advertising logos on MLB uniforms within three years. Such was the buzz among the marketing cognoscenti at last week’s MLB All-Star Game in Cleveland. A handful of MLB teams have already reached out to marketing agencies for evaluations and pricing estimates for the proposed new marketing inventory.

. . .

The math is intriguing, as there are 82 games in an NBA regular season compared to MLB’s 162-game schedule. Baseball also has far more static TV shots than the NBA, which should allow more “exposure opportunities.” Still, Kyle Folts, Van Wagner Sports & Entertainment’s vice president of insights, said it would be a fallacy to conclude that MLB ad patches should be worth twice as much as NBA uniform advertising.


Thursday, May 09, 2019

Yusei Kikuchi apparently used pine tar on brim of hat

A minor controversy brewed during Wednesday night’s game in the Bronx between the Mariners and Yankees. Mariners starter Yusei Kikuchi apparently was using pine tar he had slathered on the underside of the brim of his hat. The YES Network broadcast showed this close-up in the eighth inning

Kikuchi pitched well, bringing a no-hit bid into the sixth inning. He held the Yankees to a lone run on three hits and a walk with three strikeouts over 7 2/3 innings.

Nice to see that, with all the arguments present involving the sport, that some old stand-bys last.

 

 

QLE Posted: May 09, 2019 at 05:36 AM | 2 comment(s)
  Beats: hats, pine tar, yusei kikuchi

 

 

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