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Jim Furtado
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Saturday, February 04, 2017

The Glory Days of Baseball and Beer Marketing

Beer, is there anything it can’t do?

Anheuser-Busch led a major offensive to boost Budweiser’s presence in the Chicago market. How did they accomplish that? By being a major sponsor of Cubs broadcasts on WGN-TV and enlisting Harry Caray in the marketing efforts. When WGN-TV started broadcasts Cubs games nationally on cable, Wrigley Field was presented as a sun-drenched nirvana, paving the way for the party atmosphere that exists today. Producer Arne Harris never missed a chance to show an attractive young woman in the bleachers drinking a Bud—shots always appreciated by Caray. Today, Budweiser is the major beer sponsor for Wrigley Field.

RTFA and you’ll really want a cold one. Lots of beer and some old-time photos at the link.


 

 

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