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Jim Furtado
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Friday, October 25, 2013

World Series shows MLB’s dearth of black players - Sports - The Boston Globe

A fundamental problem is that baseball didn’t have to emphasize its greatness, its beauty, and its allure to previous generations.

It was America’s Game. The national pastime. That is no longer the case.

Baseball has to restate its worthiness to a new generation, one that didn’t grow up breaking in new gloves with plenty of oil and a couple of nights under the bed post — for those who don’t remember Bo Jackson scaling an outfield wall or Dave Parker throwing out Brian Downing at third base on a bullet from right field.

Otherwise, the sport is simply selling itself on history and tradition, and as with many other genres, that isn’t good enough for the young folks.

Jim Furtado Posted: October 25, 2013 at 11:21 AM | 146 comment(s)
  Beats: history, marketing

 

 

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