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Wednesday, May 20, 2015

30 for 30 Shorts: The Anti-Mascot

When Giants fans got crabby.

The mid-’80s were a terrible time for the San Francisco Giants. In 1984, the team lost 96 games and finished in last place — but no one on the roster had as horrible an experience as Wayne Doba. That season, the 33-year-old actor was selected to play the Giants’ first mascot. Well, not really a mascot, but an anti-mascot. The “Crazy Crab” was conceived as a satire of the mascot craze of the late ’70s that produced now-iconic characters like the Phillie Phanatic. The Giants’ Crab was not impressive to look at, and that was on purpose (they intentionally gave him a shabby foam costume and even went so far as to film a commercial in which then-manager Frank Robinson attempted to strangle him). When the Crab made his debut at Candlestick Park, the PA announcer would encourage fans to boo. It was an experiment unlike anything in professional sports

RoyalsRetro (AG#1F) Posted: May 20, 2015 at 05:27 PM | 12 comment(s)
  Beats: 30 for 30, crab, giants, mascots

Thursday, March 19, 2015

What’s A Yard Goat? It’s A Baseball Team Coming To Hartford

At least its not the Yard Goatse.

The team held a “Name the Team” contest that drew close to 6,000 submissions. Two weeks ago, the team announced a list of 10 options that was cut to five a week later.

After much chatter both locally and nationally, the team’s naming committee — owner Josh Solomon, general manager Tim Restall, consultant Chuck Domino and a California sports branding and marketing company — picked the name that ignited the most buzz, much of it mocking.

So the franchise once known as the Bristol Red Sox is now … the Hartford Yard Goats.

People in the YMCA gymnasium saw two live goats, hedgehogs, toy helicopters and a rain of confetti after the announcement. The goats were brought onto the stage, but they nervously strayed to the side.

Get used to seeing goats. Although the name Yard Goats is technically an old railroad slang term for an engine that switches a train to get it ready for another locomotive, the animal angle lends itself to logos and merchandise. Hartford’s stadium could have a petting zoo, at least on some nights.

“When you think of a name, it’s about what you can market and what appeals to kids,” Restall said. “We can do a lot with this name.”

 


 

 

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