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Mlbam Newsbeat

Tuesday, September 05, 2017

MLB At Bat App Surpasses 2 Billion Minutes Consumed In August

MLBAM is printing money.

MLBAM said data shows that At Bat is approaching 10 billion minutes consumed for 2017, putting it on pace to surpass last year’s record 10.4 billion by early September.

 

eddieot Posted: September 05, 2017 at 11:07 AM | 1 comment(s)
  Beats: mlbam, revenues

Wednesday, August 09, 2017

Disney is launching its own streaming platform, and MLB games will be a part of it

Today, Disney announced that it will be crafting a streaming platform of its own to house all of its movies, Pixar films, and planned exclusive content, launching in 2019.

The downside of this announcement is that the company is pulling all of its movies off Netflix at the end of 2018. That leaves you only 17 months to watch Moana as many times as you possibly can before it’s gone.

The good news, or at least one of the most interesting developments from the announcement, is that the streaming platform will also include content from multiple leagues and sporting events — including baseball.

The ESPN part of the streaming service “will feature about 10,000 sporting events each year” and “have content from the MLB, NHL, MLS, collegiate sports and tennis’ Grand Slam events,” which seems to mean that the ESPN app and streaming service you know and love right now is getting a makeover and a shot of energy.

Most importantly, Disney is planning on running the entire sports operation with the technology of BAMTech — formerly a part of MLB Advanced Media. Disney officially bought a majority stake in the company with a fresh $1.58 billion investment.

RoyalsRetro (AG#1F) Posted: August 09, 2017 at 12:19 AM | 71 comment(s)
  Beats: disney, espn, media, mlbam

Thursday, May 04, 2017

The Unplugged Effect: How cord-cutting could become baseball’s next huge crisis

The biggest disruptor of that perfect storm is technology. As Zimbalist noted, sports fans have so many ways to watch games now; that strips control away from cable networks, and makes it tougher for those network to pass rights fees onto customers. Meanwhile, consumers also have exponentially more entertainment platforms to choose from, sports-related or otherwise. That means fewer people are likely to watch games live—doubly so for younger generations lured away by Twitch and other exploding platforms. Rising numbers for newer sports like eSports and mixed martial arts have also pulled viewers away from traditional big-three viewing.

Even if those worrying trends continue, it could take several years before we see the full negative effects. The NBA’s deal with ESPN and Turner Sports runs through 2025. The NFL’s deals with FOX, NBC, and CBS run through 2022. MLB’s TV deals with
FOX, ESPN, and Turner run through 2021. The Collective Bargaining Agreements for each of those three sports have multiple years left on them too: The NFL’s runs through 2020, and the recently ratified agreements in MLB and the NBA last through 2021 and 2024, respectively.

That leaves the big three sports leagues little choice but to explore alternative broadcast arrangements, if they hope to avoid the potential cord-cutting bloodbath that could look far, far worse three, four, and seven years from now. MLB Advanced Media is a growing force in the sports world, and ESPN has hitched its fortunes to BAM’s growth. You can now stream NFL games on Yahoo! and Twitter. Funneling fans from traditional TV channels to over-the-top devices could absorb some of the blow too.

RoyalsRetro (AG#1F) Posted: May 04, 2017 at 10:22 AM | 177 comment(s)
  Beats: cable, mlb network, mlbam

 

 

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