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Mlbam Newsbeat

Monday, July 13, 2015

MLB found a smarter way to woo millennials

from the article

In the realm of technology, Major League Baseball is far ahead of the curve, and has been for years; it’s so far ahead that many members of the baseball media, still busy carping about the merits of the “human element” and whether steroid users belong in the Hall of Fame, have failed to notice.

For one thing, millennials don’t watch TV, so TV ratings aren’t a useful index of whether a sport is popular among them. Robert Bowman, CEO of baseball’s digital media lab, MLB Advanced Media, suggested that this is an old paradigm.

“People focus on live TV a lot. But 85, 90 percent of our fans are not watching a live game,” said Bowman. “They’re watching stats, they’re watching live look-ins, they’re watching real time highlights, they’re watching postgame highlights, they’re just watching a statistical stream of what pitch that was. While live games are the be-all end-all on TV—that’s all there is—on digital media it’s a lot of different things.”

Harveys Wallbangers Posted: July 13, 2015 at 08:16 AM | 28 comment(s)
  Beats: mlbam, mlb_fancave

Wednesday, June 17, 2015

NHL Will Allow Single Team Streaming Packages

NHL will be offering single team NHL GameCenter Live packages over a five year period starting with the 2015-16 season for a discount on the full league package.

Fans wanting to simply buy a single team package will received a discount of “at least” 20% on the cost of the full league package (which ran $159 for the 2014-15 season). There will also be a discount of an extra 17.25% on early bird, renewal, and full season packages for the upcoming season…

Blackout restrictions are still in place, because of course they are. So if you’re a cord-cutting Bruins fan in New England, don’t think you can watch all of the team’s games for something like $109 over six months. It won’t be that easy. But if you’re a Bruins fan in Colorado that wants to see them?

Jose Is The Most Absurd Thing on the Site Posted: June 17, 2015 at 04:10 PM | 26 comment(s)
  Beats: mlbam, nhl, streaming, tv

Tuesday, April 21, 2015

TNR: The Future of Binge TV Belongs to America’s Oldest Sport

MLB Advanced Media, which has arguably the country’s most extensive and experienced broadband network for streaming live video, has been around since 2000 and is equally owned by the 30 MLB clubs. In addition to streaming most baseball games (more on that later), it handles the back-end duties for myriad other major sports. BAM, as it’s known in industry parlance, powers ESPN’s watch-anywhere app. It runs Turner Sports’ March Madness streaming. The World Wrestling Entertainment Network contracts out its $10-a-month service into BAM’s capable hands. Sony depends on BAM for PlayStation Vue streaming service. While the NFL is giddy about streaming a game on YouTube next season and the NBA’s League Pass service can’t even get all of its games into high-def, MLB is serving up 60 million streams on its Opening Day—a 60 percent bump from a year ago—with nary a hitch.

But they told me baseball is dying!

I do hope that MLB doesn’t spin off MLBAM, while it’s worth billions right now it doesn’t seem to have suffered at all by being under the 30 team’s collective ownership.

The Anthony Kennedy of BBTF (Scott) Posted: April 21, 2015 at 05:03 PM | 22 comment(s)
  Beats: baseball is dying, mlbam

Friday, April 03, 2015

WSJ: A Q&A With Baseball’s New Commissioner

WSJ: You’ve discussed how important technology is to reach young fans. When will a 15-year-old in New York be able to watch a Yankees game on his phone?

Manfred: The best way to answer that question is to say the better part of my workday today was consumed by the topic of in-market streaming. It is particularly complicated in the context of a media market that is changing so quickly, but I do believe we will get a solution on in-market streaming in the relatively near future.

WSJ: Sometime this year?

Manfred: I hope so. I’d like to believe there will be games streamed at some point this year….

WSJ: Last year, MLB issued a set of guidelines for youth pitchers to try to address the root of pitching injuries, which continue to pile up. What’s next on the pitching-injury front?

Manfred: We are doing an in-depth study covering all the pitchers in six organizations, all the way up and down. It includes biomechanics, use, medical history, to try to determine what factors [cause injuries]. Is it the way people deliver? Is it a biomechanical issue that makes you more prone? Is it something in the anatomy that creates a predilection? Your basic scientific approach to figuring out what we’re seeing.


Monday, February 23, 2015

MLB considers spinning off its powerful streaming business

Current proposals would see MLB.com and baseball ticketing — both currently under the MLBAM umbrella — stay with Major League Baseball, while the entire streaming business would be split off. It’s big now, but only getting bigger, based on what MLB commissioner Rob Manfred told the Journal.

Swedish Chef Posted: February 23, 2015 at 05:30 PM | 16 comment(s)
  Beats: business, media, mlbam, mlbtv

Monday, February 09, 2015

SBJ: After 4 years, MLB seals the Fan Cave

The post-Selig era begins in earnest.

MLB is shutting down the Fan Cave, its much-acclaimed 4-year-old social media hub in New York City, representing an early sign of the unification of business operations under new Commissioner Rob Manfred.

The move, led by Bob Bowman, president of business and media, is an attempt to consolidate all of baseball’s social media activities under MLB Advanced Media and the MLB Network. MLBAM had its own active social media agenda separate from the Fan Cave, often creating confusion on matters such as who would take a lead role in promoting coming MLB events.

 

Greg Franklin Posted: February 09, 2015 at 01:42 PM | 13 comment(s)
  Beats: business, fan cave, mlbam, online, social media, television

Sunday, February 08, 2015

MLB.tv 2015 Now Available

Not much to add beyond the title.  Same price as 2014 (129.99 for the Premium).  What is odd is that the MiLB.tv option is still only available on computer or an iPhone, apparently it won’t work on an iPad which makes very little sense to me.

Jose Is The Most Absurd Thing on the Site Posted: February 08, 2015 at 12:39 PM | 19 comment(s)
  Beats: mlbam

 

 

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