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Tuesday, December 29, 2015

MLB to Offer Single-Team MLB.TV Purchase Option for 2016

It just so happens I enjoy watching a single team!

Specifically, in a recent court-filing in the Garber v. Office of the Commissioner of Baseball lawsuit – in which the plaintiffs are challenging various MLB broadcasting practices under federal antitrust law – MLB’s lawyers have indicated that changes are in store for MLB.TV in the coming year. As the league’s attorneys explain on Page 9 of the document available here:

“beginning next season MLB will make single-team, out-of-market streams available for purchase (alongside the out-of-market package) on MLB.TV.”

It’s not immediately clear if this means that fans will be able to purchase a season-long subscription giving them access to all of a single team’s games, or if MLB will instead be reintroducing a single-game purchase option for fans (MLB.TV allowed you to purchase single game plans when the service originally debuted more than a decade ago). However, considering that both the NBA and NHL have recently created season-long, single-team streaming packages for their fans, it would seem likely that MLB intends to do the same in 2016.

Of course, it remains to be seen just how much MLB plans to charge for a single-team streaming service. In the NHL’s case, a single-team package costs only about $25 less than the league-wide package.

RoyalsRetro (AG#1F) Posted: December 29, 2015 at 10:04 AM | 8 comment(s)
  Beats: media, mlb.tv, mlbam, streaming, television

Friday, November 20, 2015

Manfred Announces 3-Year Deal With FOX To Have MLB Games Streamed In-Market

As part of the quarterly owners meetings in Dallas, MLB commissioner Rob Manfred announced that the league and FOX have reached a 3-year deal to provide games streamed in-market to computers and mobile devices. The deal encompasses 15 regional sports networks. The following teams that have rights deals with FOX Sports RSNs that will be streamed in-market in 2016:

Atlanta Braves
Cincinnati Reds
Cleveland Indians
Texas Rangers
Detroit Tigers
Kansas City Royals
Los Angeles Angels
Miami Marlins
Milwaukee Brewers
Minnesota Twins
New York Yankees
Arizona Diamondbacks
San Diego Padres
St. Louis Cardinals
Tampa Bay Rays….

On top of the 15 clubs that will get in-market, the Toronto Blue Jays have had in-market streaming in place already. With the Blue Jays calling all of Canada their home market, the deal was much easier to reach.

RoyalsRetro (AG#1F) Posted: November 20, 2015 at 08:16 AM | 12 comment(s)
  Beats: blackout restrictions, cable, mlbam, online streaming

Saturday, September 26, 2015

MLBAM strikes out in marketing baseball - Beyond the Box Score

No GIFs for you.

Jim Furtado Posted: September 26, 2015 at 11:27 AM | 13 comment(s)
  Beats: mlbam

Thursday, August 27, 2015

The Website MLB Couldn’t Buy

Since 2000, Major League Baseball Advanced Media has conducted a stealth campaign to take over every team domain, undoing any damage caused by its slow start in registration. MLB and other leagues have tried to snap up team sites not only to attract more traffic and ad revenue, but to avoid the unwanted attention that can come from a site like Cowboys.com, which became an “online dating community for men who enjoy the same country living lifestyle,” after the NFL’s Dallas franchise passed on it at auction.1 Both to streamline the process and to avoid hurting its leverage by letting potential sellers know there was big money behind its overtures, MLBAM has worked mainly through intermediaries like Monte Cahn, the founder of URL registrar Moniker.com and the president/director of RightofTheDot, LLC.2

According to Cahn, some of the URL squatters that MLB hoped to dislodge were “taking advantage of misspells and mistypes of famous brands,” like latter-day Twitter trolls who tweak prominent writers’ handles to break fake trades before the deadline. By placing ads on those sites, owners could profit from the traffic that flowed their way from baseball fans who hit the wrong keys. Most, Cahn says, “were unaware of the actual online domain registration laws vs. traditional trademark laws, so some registered names because they were fans of the teams or felt another fan would come and buy it from them, not knowing it could violate the trademark of the owner.” Still others owned sites with words that weren’t subject to trademark. “If you owned a domain like ‘Cardinals,’ your choice would be to just hold it, build a bird website — not that exciting or lucrative, probably — or sell it to MLB through us or other brokers,” Cahn says.

The decades-long scavenger hunt is close to complete. This February, MLB bought Rangers.com for $375,000. That triumph followed the 2013 purchase of Rockies.com (for an undisclosed price), the 2012 acquisition of Athletics.com, the 2010 addition of Angels.com (which went for $200,000 at auction), and the 2009 addition of Cardinals.com. Between 2004 and 2007, MLBAM acquired 12 team addresses, and had already brought 10 into the fold before that. That brings the total of MLB-owned team sites to 27, leaving three holdouts: Giants.com, Rays.com, and Twins.com.

Clown Penis Dot Fart clown penis dot fart from Galen Kennedy on Vimeo.

RoyalsRetro (AG#1F) Posted: August 27, 2015 at 12:53 PM | 19 comment(s)
  Beats: internet, mlbam, twins

 

 

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