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Wednesday, August 10, 2016

Forbes: Maury Brown: Disney Buys $1B Stake In MLB BAM Tech, To Launch ESPN Streaming Service

More evidence that MLB is awash in dough:

Walt Disney announced Tuesday afternoon that it is taking a minority stake in MLB Advanced Media’s spin-off media company, BAMTech. Disney is making a $1 billion investment in two payments—now and in January 2017—that will give it a 33% interest in the media company, with an option to become the majority stakeholder in the future.

Disney said that BamTech will collaborate with ESPN to launch a “multi-sport” subscription streaming service, including live regional, national and international sports events.
.  .  .
As part of the transaction, BAMTech was separated from MLB’s broader digital business, MLB Advanced Media, which has set an industry standard for live digital streaming services.

It has been reported elsewhere that each team put up $4M to start MLB Advanced Media, which was paid back a few years later, and they are now making $1B selling off a minority interest in a spin-off. Pretty good deal.

The Yankee Clapper Posted: August 10, 2016 at 08:32 AM | 12 comment(s)
  Beats: baseball is awash in money, disney, espn, mlbam

Friday, July 01, 2016

Bloomberg: Disney Said to Buy Stake in $3.5 Billion MLB Web Unit

When your traditional revenue streams are drying up, you need to find a way to make the money flow from someplace else:

The deal underscores the importance of the video-streaming business to the future of ESPN, which has been losing viewers and advertising dollars to online media. ESPN has toyed with the idea of selling Web-only packages outside of the traditional cable-TV package, and Disney Chief Executive Officer Robert Iger is making deals to offer ESPN on Internet services such as Sling TV.

Mike Emeigh Posted: July 01, 2016 at 08:53 PM | 2 comment(s)
  Beats: business, espn, media, mlbam, video

 

 

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