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Wednesday, October 31, 2018

SportsRadioPD: Barrett: Divorce Was Inevitable For The A’s and 95.7 The Game

The problems with selling Green and Gold in a sea of Orange. Or: why the A’s were never going to get A-grade radio coverage in the Bay Area, and never accepted it.

There was also a public perception that the team wouldn’t spend money to retain key players, the stadium they played in was a mess, and ownership made it worse by continuing to tell the public they wanted no part of being in Oakland. The vibe all the way around was negative. Meanwhile, the teams across the street seemed to have everything going their way.

Reality was that the audience and advertisers had an insatiable demand for Giants, 49ers, and Warriors content, and if we hoped to compete, we needed to be talking about what mattered most to the majority. That didn’t mean the A’s and Raiders weren’t part of our content plans too, they were, but if they expected to be covered the way KNBR had the Giants, well we weren’t going to do that.

 

Greg Franklin Posted: October 31, 2018 at 02:52 PM | 15 comment(s)
  Beats: athletics, broadcasting, giants, media, radio

Friday, July 20, 2018

Baseball Is The Most Listened To Sport On Radio

Just a short blurb from Inside Radio to chew about until real games resume.

Nearly 12% of all adults have listened to a game broadcast on radio in the last year, according to Nielsen Scarborough. Radio trails in park watching of baseball (13.9%) and TV viewing (41.7%). Overall, 28.7% of U.S. adults say they are “very interested” or “somewhat interested” in Major League Baseball, according to Nielsen Scarborough USA+ 2017 Release 2 (June 2016 - November 2017).

Baseball is dying.

Also, who is the current best and worst radio team?

Bote Man Posted: July 20, 2018 at 03:29 PM | 39 comment(s)
  Beats: media, radio, sports media

 

 

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