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Saturday, February 04, 2017

The Glory Days of Baseball and Beer Marketing

Beer, is there anything it can’t do?

Anheuser-Busch led a major offensive to boost Budweiser’s presence in the Chicago market. How did they accomplish that? By being a major sponsor of Cubs broadcasts on WGN-TV and enlisting Harry Caray in the marketing efforts. When WGN-TV started broadcasts Cubs games nationally on cable, Wrigley Field was presented as a sun-drenched nirvana, paving the way for the party atmosphere that exists today. Producer Arne Harris never missed a chance to show an attractive young woman in the bleachers drinking a Bud—shots always appreciated by Caray. Today, Budweiser is the major beer sponsor for Wrigley Field.

RTFA and you’ll really want a cold one. Lots of beer and some old-time photos at the link.


Friday, February 03, 2017

Fred Manfra to Step Back

Sorry to read about Fred’s health problems catching up with him, but at least Orioles fans will now be able to get accurate descriptions of plays. Without waiting, to boot!

Bote Man Posted: February 03, 2017 at 10:17 PM | 2 comment(s)
  Beats: broadcasters, orioles, radio

 

 

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