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Robinson Cano Newsbeat

Friday, April 03, 2015

New Balance signs Robinson Cano

Cavanaugh estimates that 300 major league players will wear New Balance cleats this season. It has come at a cost for the company that for so long proudly shunned endorsements—though a relatively cheap one, compared with other sports.

On Thursday, the brand announced that it has added Seattle Mariners second baseman Robinson Cano to an endorsement roster that already includes Boston Red Sox second baseman Dustin Pedroia and Detroit Tigers first baseman Miguel Cabrera.

“Robby wanted to be the face of a brand, and New Balance will enable him to be that,” said Michael Yormark, president and chief of branding and strategy for Roc Nation, which represents Cano. Yormark said Cano, who has more endorsements now than he did while playing in New York, also liked the fact that the company committed to working with him on his lifestyle business. It also will support his foundation by outfitting students at Cano’s RC22 Dream School in his hometown of San Pedro de Macoris, Dominican Republic.

Win Big Stein's Money Posted: April 03, 2015 at 06:56 AM | 0 comment(s)
  Beats: business, mariners, robinson cano

Wednesday, December 31, 2014

Which Active Players Are Hall of Famers (ESPN/Schoenfield)

In any given season, there are more future Hall of Famers than you probably realize at first glance. Take 1994. Eighteen current Hall of Famers played that season…

 


 

 

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