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Slogans Newsbeat
Monday, February 04, 2013
I guess “Our Time” is over?
No brash promises this year from the Royals, not even after overhauling their battered rotation in the offseason.
The club’s 2013 slogan, announced Monday, is “Come To Play,” which is notable primarily for its toned-down expectations after a 12-game losing streak last April turned 2012’s “Our Time” theme into a punchline.
“The idea behind it is a dual thing,” said Toby Cook, the Royals’ vice president for community affairs and publicity. “We want to communicate that every one of our guys, every game, will come to play – ready to give it their all.
“The secondary idea behind it is that it’s an invitation for fans that when they come to the ballpark, they need to be prepared to play – to get involved in it. We’re all in this together.”
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