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Tuesday, July 21, 2015

Dolinar: The Use and Frequency of Emoji in MLB Twitter Engagement

Never mind analytics, fire Ruben Amaro Jr. for not adopting the fire emoji.

Emoji

Emoji is the new addition to this round of Twitter analysis. The Rockies had 401 tweets that contained an emoji. While the Rockies tended to use emojis more often than other, they had an entire game where their social-media account tweeted in nothing but emoji, which put them over the top.

In stark contrast, the Royals, who rank last in emoji usage, only managed to tweet an emoji four times.

Fire Emoji

The Cubs used the fire emoji more than any other team, tweeting it 88 times. The Cubs have used it to indicate if a player is hot, as a stand-in for an out or just because they haven’t used a fire emoji in a while.

Both the Braves and the Padres rank high as well and use the emojis when their closers get the final outs of the game.

While some teams have found plenty of use for this emoji, there are seven teams who never tweeted the fire emoji once over the same span: Astros, Blue Jays, Dodgers, Phillies, Rangers, Red Sox and Royals.

JE (Jason) Posted: July 21, 2015 at 08:02 AM | 7 comment(s)
  Beats: social media, teams, twitter

Monday, July 06, 2015

GIFs, Twitter suspensions, and social media: an open letter to MLB Advanced Media

See, when someone, say, fellow SB Nation “blogger” Grant Brisbee, posts something as innocuous as a Vine of a silly happening during a baseball game—I have no idea what it was as you can see below—the post is targeted for removal because By Jove! One of these Internet Types is stealing our banwebs! Delete the pictures and return the stolen files, although it was probably something that never would have made it onto any of MLB’s social media accounts which are notoriously ill-equipped for sharing content on the new media platform which functions on instantaneous connectivity upon which they are found….

Now what we should not do is argue for the right to set up our own little broadcasting channels in order to subvert the arm of MLB Advanced Media, who are, admittedly, trying to figure out how best to navigate this ever-changing new media network. What we should do, though, is read about how the league is trying desperately to hold onto an outdated model of ubiquitous market control in an era where television networks—television networks!—have learned to let an audience with money in its pockets use and share their product amongst themselves for free advertising.

We should wonder why MLB refuses to make 90% of their highlight videos embeddable until a day after the game airs, when studies have regularly shown that emotion is one of the most powerful tools by which to make online content go viral. Emotion, which by the way easily wanes after Nelson Cruz’ hilarious awkward slide home gathers almost 24 hours between its original posting and its availability to be embedded through MLB’s official channels. They are literally leaving money on the table.

The real question the court needs to answer is how to pronounce “GIFs”!

RoyalsRetro (AG#1F) Posted: July 06, 2015 at 11:30 PM | 0 comment(s)
  Beats: fair use, gifs, legal, mlb advanced media, social media, twitter

Tuesday, March 03, 2015

Curt Schilling outs Yankees worker who allegedly posted vulgar tweets about daughter | NJ.com

These guys should not be shocked about the consequences for their terrible posts.

Jim Furtado Posted: March 03, 2015 at 06:37 AM | 139 comment(s)
  Beats: curt schilling, social media, yankees

Monday, March 02, 2015

The world we live in…Man has it changed. ADDENDUM! | 38 Pitches

Sorry, just because someone is in the public sphere does not mean anyone he knows is fair game. Some of the Tweets about his daughter are absolutely reprehensible. I only occasionally agree with Schilling but in this instance bringing the actions of these terrible people into focus is appropriate.

Jim Furtado Posted: March 02, 2015 at 09:04 AM | 95 comment(s)
  Beats: curt schilling, social media

Monday, February 09, 2015

SBJ: After 4 years, MLB seals the Fan Cave

The post-Selig era begins in earnest.

MLB is shutting down the Fan Cave, its much-acclaimed 4-year-old social media hub in New York City, representing an early sign of the unification of business operations under new Commissioner Rob Manfred.

The move, led by Bob Bowman, president of business and media, is an attempt to consolidate all of baseball’s social media activities under MLB Advanced Media and the MLB Network. MLBAM had its own active social media agenda separate from the Fan Cave, often creating confusion on matters such as who would take a lead role in promoting coming MLB events.

 

Greg Franklin Posted: February 09, 2015 at 01:42 PM | 13 comment(s)
  Beats: business, fan cave, mlbam, online, social media, television

 

 

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