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Tuesday, July 21, 2015

Dolinar: The Use and Frequency of Emoji in MLB Twitter Engagement

Never mind analytics, fire Ruben Amaro Jr. for not adopting the fire emoji.


Emoji is the new addition to this round of Twitter analysis. The Rockies had 401 tweets that contained an emoji. While the Rockies tended to use emojis more often than other, they had an entire game where their social-media account tweeted in nothing but emoji, which put them over the top.

In stark contrast, the Royals, who rank last in emoji usage, only managed to tweet an emoji four times.

Fire Emoji

The Cubs used the fire emoji more than any other team, tweeting it 88 times. The Cubs have used it to indicate if a player is hot, as a stand-in for an out or just because they haven’t used a fire emoji in a while.

Both the Braves and the Padres rank high as well and use the emojis when their closers get the final outs of the game.

While some teams have found plenty of use for this emoji, there are seven teams who never tweeted the fire emoji once over the same span: Astros, Blue Jays, Dodgers, Phillies, Rangers, Red Sox and Royals.

JE (Jason) Posted: July 21, 2015 at 08:02 AM | 7 comment(s)
  Beats: social media, teams, twitter

Monday, July 06, 2015

GIFs, Twitter suspensions, and social media: an open letter to MLB Advanced Media

See, when someone, say, fellow SB Nation “blogger” Grant Brisbee, posts something as innocuous as a Vine of a silly happening during a baseball game—I have no idea what it was as you can see below—the post is targeted for removal because By Jove! One of these Internet Types is stealing our banwebs! Delete the pictures and return the stolen files, although it was probably something that never would have made it onto any of MLB’s social media accounts which are notoriously ill-equipped for sharing content on the new media platform which functions on instantaneous connectivity upon which they are found….

Now what we should not do is argue for the right to set up our own little broadcasting channels in order to subvert the arm of MLB Advanced Media, who are, admittedly, trying to figure out how best to navigate this ever-changing new media network. What we should do, though, is read about how the league is trying desperately to hold onto an outdated model of ubiquitous market control in an era where television networks—television networks!—have learned to let an audience with money in its pockets use and share their product amongst themselves for free advertising.

We should wonder why MLB refuses to make 90% of their highlight videos embeddable until a day after the game airs, when studies have regularly shown that emotion is one of the most powerful tools by which to make online content go viral. Emotion, which by the way easily wanes after Nelson Cruz’ hilarious awkward slide home gathers almost 24 hours between its original posting and its availability to be embedded through MLB’s official channels. They are literally leaving money on the table.

The real question the court needs to answer is how to pronounce “GIFs”!

RoyalsRetro (AG#1F) Posted: July 06, 2015 at 11:30 PM | 0 comment(s)
  Beats: fair use, gifs, legal, mlb advanced media, social media, twitter



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