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Wednesday, August 07, 2019

MLB Players’ Weekend is back with new nicknames, sleek uniforms and more social media

At the end of August, Major League Baseball players will have an opportunity to show off their personalities. Players’ Weekend is back, and it promises sleek uniforms, more social media presence than ever and entertaining player nicknames. Do you want to know which player will go by “Scoots McGoots” during the festivities? Of course you do.

But before we get into that, here are the particulars. Players’ Weekend will take place Aug. 23-25. On top of nicknames on jerseys, players will be allowed to use custom designs for various pieces of equipment, including spikes, batting gloves, bats, and catcher’s gear.

During the weekend, there will be a much more relaxed mobile device policy. Players will be able to use smart phones and tablets on the field or in the dugout up until the national anthem. Before and after games, players have the option to wear a shirt highlighting a cause or charity of their choice.

A number of MLB stars have been named Players’ Weekend Ambassadors for the festivities. They’ll be tasked with representing and leading their clubs. There will be 30 ambassadors in total, one representing each team. Ronald Acuña Jr., Pete Alonso, Cody Bellinger, Mookie Betts, Alex Bregman and Hunter Pence are among the players who will act as ambassadors during the weekend.

The more and more details I hear, the more and more the “fun” of this event feels forced.

QLE Posted: August 07, 2019 at 03:41 AM | 0 comment(s)
  Beats: bad ideas, nicknames, players weekend, social media, uniforms

Monday, May 13, 2019

Padres temporarily lost Twitter handle after changing it to ‘Madres’ for Mother’s Day

If you’re running a major brand account, it’s never a good idea to temporarily change your Twitter handle - even if there is coordination with Twitter itself. The San Diego Padres learned that the hard way on Sunday.

The Padres’ social team had an interesting idea in celebration of Mother’s Day. They opted to do away with their “@Padres” Twitter handle for a day in favor of “@Madres.” That made sense, I guess. It’s Mother’s Day - let’s give the moms a shoutout across the #brands for #engagement.

But the Padres didn’t change their display name - they changed their actual handle. And, evidently, someone forgot to lock down the handle on a separate account. This was what their Twitter page looked like on Sunday.

That presented an opportunity for Calvin College baseball player Ricky Padilla. He immediately took notice to the available @Padres handle and claimed it for himself.

In numerous ways, social media is rather bewildering to me- here is another example of how….

QLE Posted: May 13, 2019 at 03:52 AM | 0 comment(s)
  Beats: mother's day, padres, social media, twitter

 

 

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