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Television Ratings Newsbeat

Monday, July 17, 2017

Despite largest first half ratings drop, Royals still lead MLB in average local rating

But according to John Ourand and David Broughton of the Sports Business Journal, the sport’s local ratings have not been great this season. Per SBD, 18 of the 29 U.S.-based MLB teams have seen ratings fall, with the defending champion Chicago Cubs the most surprising of the laggards.

With a drop of 37%, the Royals have the largest negative ratings change of any team in baseball this season, though they still possess the highest local rating at 7.69. The White Sox, Marlins, Giants, and Pirates have also seen drops of at least 25% this season.

On the other end of the spectrum, the Yankees—thanks to an exciting and successful young team—have seen ratings rise by 54% on YES Network. The Braves have also seen their local ratings jump by an impressive 50% this season….

The news isn’t all bad for baseball, though. According to SBJ, games on Fox and FS1 were up 3 percent through the All-Star Break, while games on ESPN were up 9 percent.

RoyalsRetro (AG#1F) Posted: July 17, 2017 at 04:54 PM | 13 comment(s)
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