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Monday, May 27, 2019

Fantasy Baseball in Math Class? Maddon Offers Unique Perspective On How MLB Can Grow

You’ve seen the tweets - the ones that take TV ratings from big baseball games and throw them next to a random Warriors game from late March, just to make a point. It’s not a groundbreaking narrative: baseball’s struggle to retain younger fans continues. According to some of the latest Nielsen Ratings research, MLB ranks 2nd among the four major sports when it comes to drawing interest from the 18-24 age group. On the surface, not so bad. And while the “Baseball Is Dying” argument is a heavy-handed one, it’s not hard to see that the NBA is quickly gaining ground - especially among the younger generations.

“The NBA is definitely attracting a younger audience, there’s no question about that,” Joe Maddon said. “The fact that there’s the glitz and the color and the speed—I don’t even know what the allure is, quite frankly. I don’t know. I think the spotlight on it and the way it’s promoted appeals to the younger generation.”

Maddon was quick to defend the length of the game, saying he didn’t think the two were correlated at all. (For what it’s worth, a 2018 study revealed that the average NBA game lasted 2:13, while the current average run time of a MLB game this year is at 3:06.) Instead, Maddon pointed to how the NBA’s stars are marketed.

“I do agree in the sense that I think we could do a better job promoting our players, no question,” he said. “I would not disagree with that. We have so many interesting stories to tell among our groups and I don’t think the fans - the young fans- really get to know that possibly as well as they know NBA players. Even in the NFL, I don’t think you know those players - plus they wear helmets so you can’t see their face. All that stuff matters.”

It’s been a while since we’ve had a thread like this- wonder what directions we’ll go this time….

QLE Posted: May 27, 2019 at 06:59 AM | 50 comment(s)
  Beats: joe maddon, ratings, the future, youth

 

 

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