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Monday, June 27, 2016

Yankees to sign deal with StubHub to be official ticket resale partner

The New York Yankees will announce Monday morning that they are transferring their resale business, Yankees Ticket Exchange, to StubHub, which will take over for Ticketmaster as the team’s new fan-to-fan ticket exchange.

Financial terms were not available, but the business is believed to be worth more than $100 million to the Yankees over the term of the contract.

The deal brings to an end a long battle between the team and StubHub, which began in 2012 when the Yankees were one of two teams—along with the Los Angeles Angels—to opt out of Major League Baseball’s deal to renew StubHub’s role as the league’s official secondary ticket market maker.

It also ends a controversial move that the Yankees and Ticketmaster made at the start at the season, when they banned print-at-home ticketing and PDFs in favor of mobile transfers.

RoyalsRetro (AG#1F) Posted: June 27, 2016 at 11:42 AM | 3 comment(s)
  Beats: stubhub, tickets, yankees

 

 

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