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Tv Contracts Newsbeat
Tuesday, November 27, 2012
The Have-Nots
Last and very much least, the local TV have-nots. The Royals, Pirates, Brewers and Cardinals are located in small media markets. Even the Cardinals’ traditionally strong ratings just cannot command the kind of local TV revenue that bigger market teams enjoy. The A’s, of course, play in the San Francisco Bay Area, a big media market, but their consistently low TV ratings have kept the A’s from the kind of money the rival Giants enjoy.
The Braves — well, the Braves are a victim of bad deals and bad timing. Liberty Media bought the Braves from Turner Broadcasting in 2007 and inherited 25-year local TV contracts negotiated by Turner at below-market rates. We weren’t able to track down the Braves yearly rights fees but we do know that the contracts significantly hamper the Braves’ payroll decisions.
Maybe the Braves could afford better free agents if “Beast Master II” were getting better ratings on TBS?
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