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Jim Furtado
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Editor - Baseball Primer


Tv Ratings Newsbeat

Wednesday, October 07, 2015


Baseball continues to die.

Baseball brought big ratings to Fox Sports this season. MLB telecasts drew higher numbers on both Fox and FS1, while several Fox Sports regional networks finished No. 1 in primetime ratings in their respective markets.

Here’s the breakdown: MLB on Fox telecasts enjoyed a 22 percent boost in viewership, with an average audience of 2.2 million compared to last season’s 1.9 million. Baseball broadcasts on FS1 increased by 22 percent, jumping to an average of 504,000 from 413,000.

Perhaps more impressive is the success of baseball telecasts on Fox Sports regional networks, which ranked first in average primetime ratings in six markets. We already covered how successful ratings for Royals games were in Kansas City, coming off a World Series appearance and finishing with the best record in the American League this season. Fox Sports Kansas City enjoyed a household rating of 12.33, a 90 percent increase over last season. That includes a 13.0 household rating in primetime.

Ratings were also big in St. Louis, where Fox Sports Midwest averaged a 10.0 rating (including 10.8 in primetime) for Cardinals game broadcasts, jumping from a 7.9 mark last season. This year’s rating also beats out the 9.4 FS Midwest Cardinals games drew in 2010.

RoyalsRetro (AG#1F) Posted: October 07, 2015 at 11:12 AM | 8 comment(s)
  Beats: fox, media, regional sports networks, television, tv ratings

Sunday, September 27, 2015

Hey, MLB: Royals’ postseason should be an all-inclusive party that extends to Arrowhead

I thought we were all meeting up at Paul Rudd’s mom’s house?

When the idea for a sort of simulcast at Arrowhead was presented to people at MLB, the issue of parking was the first brought up. But even if 30,000 people showed, that would still mean fewer people at Truman Sports Complex than for a sold-out football game.

Nobody from the league would speak on the record for this column, but other than basic logistical things that teams do routinely — security, parking, following sponsorship rules, etc. — the overriding concern is a hit on TV ratings.

The potential effect on TV ratings is higher in a smaller market like Kansas City, where each point represents about 9,400 households.

Those numbers are used in negotiations for future broadcast contracts, and the ratings in so-called core markets are particularly important — even if, apparently, both sides could easily document tens of thousands of people not captured in the clunky TV ratings calculations.

This comes through particularly clear when you talk to people about a watch party at Kauffman Stadium for road playoff games. The Royals would be interested in this, likely charging a nominal fee for admission or attendance that would cover staffing, and run between-innings entertainment and other bonuses to create a more authentic experience.

People want to celebrate together, and what better place for Royals fans than Kauffman Stadium? They could come early and tailgate, then enter the stadium and watch from their favorite seat on one of the world’s biggest high-definition video boards (funded largely by public money, by the way).

RoyalsRetro (AG#1F) Posted: September 27, 2015 at 07:52 AM | 9 comment(s)
  Beats: royals, tv ratings

Monday, September 14, 2015

Sandomir: As Mets Rise, City Starts to Change Its Pinstripes

I hate to be the bearer of bad news but Matt Harvey is mentioned only once in the article and not in the excerpt.

It is not just a feeling. By the measures of attendance and television viewership, the Mets are surging while their crosstown rivals are sliding a bit. It is an improbable reversal of fortune, given that the Yankees have dominated the market so clearly since they won four World Series from 1996 to 2000, capped by a triumph over the Mets in the so-called Subway Series.

The Yankees’ paid attendance at home is averaging 39,537 a game, down 5.6 percent from the average at this time last year, according to The Yankees, who trail first-place Toronto by three games in the American League East, have never averaged below 40,000 fans a game since moving to the new Yankee Stadium in 2009.

The Mets are averaging 31,257 a game this season, a 17.6 percent rise from last season. That is still about 10,000 short of the capacity at Citi Field, but this season’s increase of 4,689 fans a game represents a drastic shift from a dispiriting trend: Attendance had fallen almost 32 percent from a peak of 38,941 during the inaugural season of the ballpark six years ago.

Yet perhaps a more precise reflection of the passion of a fan base is viewership on a team’s cable television channel. After all, most fans prefer to watch games without having to buy tickets, which can be expensive.

The Yankees’ YES Network started in 2002, soon after the peak years of the dynasty. The Mets’ SNY began in 2006 and then capitalized on a three-year period when the Mets were a good team, albeit one that endured heart-wrenching late-season collapses in 2007 and 2008.

For most of the past six years, there was no doubt that the Yankees were a better television product than the Mets, who spiraled into a skein of losing seasons.

But the Yankees, who averaged 454,000 viewers a game in 2007, are drawing only 256,000 this season, a 10 percent decrease from 2014 after a comparable number of games.

The Mets’ average television audience, which reached a high of 314,171 in 2007, bottomed out at 138,627 in 2013 before a slight revival to just over 144,000 last season.

But so far this season, viewership is up 62 percent, to 240,091 a game. And games are averaging 324,195 viewers since the Mets acquired the slugging outfielder Yoenis Cespedes on July 31.

For the season, the Yankees’ lead over the Mets in average viewership is about 20,000 — a far cry from four years ago, when the difference was more than 200,000.

Much of the surge in attendance and viewership for the Mets can be easily explained. The Mets are suddenly a fascinating, charismatic, winning team, built on the powerful young pitching that the team long promoted as its eventual main attraction, and an offensive attack that is now as powerful as it was anemic before late July.

JE (Jason) Posted: September 14, 2015 at 11:48 PM | 3 comment(s)
  Beats: fans, merchandise, mets, new york, tv ratings, yankees



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