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Tuesday, July 21, 2015

Dolinar: The Use and Frequency of Emoji in MLB Twitter Engagement

Never mind analytics, fire Ruben Amaro Jr. for not adopting the fire emoji.

Emoji

Emoji is the new addition to this round of Twitter analysis. The Rockies had 401 tweets that contained an emoji. While the Rockies tended to use emojis more often than other, they had an entire game where their social-media account tweeted in nothing but emoji, which put them over the top.

In stark contrast, the Royals, who rank last in emoji usage, only managed to tweet an emoji four times.

Fire Emoji

The Cubs used the fire emoji more than any other team, tweeting it 88 times. The Cubs have used it to indicate if a player is hot, as a stand-in for an out or just because they haven’t used a fire emoji in a while.

Both the Braves and the Padres rank high as well and use the emojis when their closers get the final outs of the game.

While some teams have found plenty of use for this emoji, there are seven teams who never tweeted the fire emoji once over the same span: Astros, Blue Jays, Dodgers, Phillies, Rangers, Red Sox and Royals.

JE (Jason) Posted: July 21, 2015 at 08:02 AM | 7 comment(s)
  Beats: social media, teams, twitter

Monday, July 06, 2015

GIFs, Twitter suspensions, and social media: an open letter to MLB Advanced Media

See, when someone, say, fellow SB Nation “blogger” Grant Brisbee, posts something as innocuous as a Vine of a silly happening during a baseball game—I have no idea what it was as you can see below—the post is targeted for removal because By Jove! One of these Internet Types is stealing our banwebs! Delete the pictures and return the stolen files, although it was probably something that never would have made it onto any of MLB’s social media accounts which are notoriously ill-equipped for sharing content on the new media platform which functions on instantaneous connectivity upon which they are found….

Now what we should not do is argue for the right to set up our own little broadcasting channels in order to subvert the arm of MLB Advanced Media, who are, admittedly, trying to figure out how best to navigate this ever-changing new media network. What we should do, though, is read about how the league is trying desperately to hold onto an outdated model of ubiquitous market control in an era where television networks—television networks!—have learned to let an audience with money in its pockets use and share their product amongst themselves for free advertising.

We should wonder why MLB refuses to make 90% of their highlight videos embeddable until a day after the game airs, when studies have regularly shown that emotion is one of the most powerful tools by which to make online content go viral. Emotion, which by the way easily wanes after Nelson Cruz’ hilarious awkward slide home gathers almost 24 hours between its original posting and its availability to be embedded through MLB’s official channels. They are literally leaving money on the table.

The real question the court needs to answer is how to pronounce “GIFs”!

RoyalsRetro (AG#1F) Posted: July 06, 2015 at 11:30 PM | 0 comment(s)
  Beats: fair use, gifs, legal, mlb advanced media, social media, twitter

Thursday, April 09, 2015

Feisty Bert Blyleven Trashes Detroit

Circle the Fox Theater, Bert!

While today’s Twins-Tigers game was in a rain delay, former Twins pitcher and current analyst Bert Blyleven updated his Twitter followers with photos of the field, and took some cracks at Detroit’s expense in the process.

Guess I ruffled some feathers with my last tweet about download Detroit! Guess all you that responded haven’t seen how ugly your downtown is

— Bert Blyleven (@BertBlyleven28) April 9, 2015

 

RoyalsRetro (AG#1F) Posted: April 09, 2015 at 09:41 PM | 75 comment(s)
  Beats: announcing, apologies, bert blyleven, detroit, tigers, twins, twitter

Friday, March 13, 2015

The Strange Saga of the Dodgers and a Twitter Parody Account

A Dodgers spokesperson said the team did not ask Twitter to suspend the account. But curiously, the account was suspended shortly after the Dodgers had a social media team meeting in which, according to one source, Colletti spoke about how he had been harassed on Twitter.

An email to Colletti asking for comment earlier this week was not returned. When reached by phone on Thursday, Colletti angrily inquired how I had gotten his cell phone number. I told him that as a reporter I was pretty good at acquiring numbers. He then asked curtly if I had a question. I said yes. He answered that I should go ask it to the person who gave me his number. And then he hung up.

Jorge Arangure cracks the case of the thin-skinned has-been.


 

 

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