Yes Network Newsbeat
Tuesday, October 15, 2013
Click-fest from Forbes. “Top 40 Brands” = Top 10 for each of Businesses, Teams, Athletes, and Events. It takes them 45 pages to list the 40. So to cut to the chase…
How do you place a value on a brand?
...For sports business brands, this means quantifying the amount the business would fetch in an arms length transaction in excess of what a comparable rival would be worth.
...For athlete brands… (those) whose endorsement income exceeded the amount their peers earned by the largest amount during the past year.
...Sporting events are valued on the amount of revenue they generate per-event-day from media, tickets, sponsorships and licensing.
...Team brand values are calculated by applying the same multiple we use to value the entire team to those revenues not associated with the size or demographics if its market, or its portion of league-share revenue.
So brand value isn’t franchise value. It’s the value the franchise gets from the brand name they’ve built - the name recognition, the amount people are willing to spend for their product instead of something similar from someone else.
#7 business - YES - $625 m
#8 business - NESN - $510 m
#9 business - MLBAM - $480 m
#2 team - Yankees - $443 m
#6 team - Red Sox - $237 m
#7 team - Dodgers - $225 m
#5 event - World Series - $135 m
#10 event - MLB All-Star Week - $86 m
Wednesday, July 10, 2013
Adam Sandler talks up Grown Ups 2, Kay’s acting prowess in particular.
You must be logged in to view your Bookmarks.
: Mariners willing to offer Robinson Cano a 10-year, $240 million deal
(68 - 9:13pm, Dec 05)
Last: Bob TuftsNewsblog
: [OTP-Dec 2013] Toronto Sun: Politics, baseball and Star Trek 2
(379 - 9:12pm, Dec 05)Last:
The Id of SugarBear BlanksNewsblog
: Sansevere: Stingy Hall of Fame voters likely to snub Morris
(40 - 9:08pm, Dec 05)
: OT: NBA Monthly Thread - December 2013
(113 - 9:08pm, Dec 05)Last:
: Royals get outfielder Aoki from Brewers for Will Smith
(49 - 9:00pm, Dec 05)
Last: BourbonSamurai Is a Lazy NogoodnikHall of Merit
: 2014 Hall of Merit Ballot
(19 - 8:58pm, Dec 05)
: Nationals acquire Doug Fister
(309 - 8:57pm, Dec 05)Last:
Fancy Pants Handle doesn't need no waterNewsblog
: Abraham: For Jacoby Ellsbury, it was a one-way street out of town
(59 - 8:06pm, Dec 05)
Last: TDF, situational idiotHall of Merit
: 2014 Hall of Merit Ballot Discussion
(162 - 7:48pm, Dec 05)Last:
DL from MNHall of Merit
: Most Meritorious Player: 1988 Ballot
(23 - 7:39pm, Dec 05)
: Keith Olbermann: The Jacoby Ellsbury Deal? It Stinks.
(11 - 7:23pm, Dec 05)
Last: JE (Jason Epstein)Newsblog
: Deadspin: Who should be in the Baseball Hall of Fame
(24 - 6:23pm, Dec 05)
Last: Gonfalon BubbleNewsblog
: OT: The Soccer Thread, December 2013
(84 - 6:02pm, Dec 05)
: Primer Dugout (and link of the day) 12-5-2013
(27 - 5:59pm, Dec 05)
Last: Pasta-diving Jeter (jmac66)Newsblog
: 2014 ZiPS Projections - Philadelphia Phillies
(20 - 5:48pm, Dec 05)
Last: have you ever been STEAGLES on the inside?