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Baseball Primer Newsblog— The Best News Links from the Baseball Newsstand
Tuesday, October 23, 2012
The 2006 and 2009 WBCs actually got pretty good ratings for ESPN (especially compared to what ESPN normally would be airing at that time), so this is probably similar to how MLB Network grabbed two playoff games this season: take it in in-house for more exposure for your network, and thus more profit.
On the downside, though, ESPN will now totally ignore the WBC, and I have to wonder what this might mean for Spanish speakers in the USA, as it’s not like there’s a MLB Network Deportes.
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1. Greg (U)K Posted: October 23, 2012 at 05:38 PM (#4280991)Emphasis mine. ESPN Deportes showed the games last time in Spanish, and this language sounds like they might do it again.
They should have good internet streaming though.
I was in a bar last night to watch Game 7, and they had a TV over in the corner tuned to the MLB Network. I noticed at one point an interview with Mookie Wilson. The number of people watching that at home must have been somewhere in the two figures.
Yeah, I wonder about that sometimes. Like why don't they just set up Harold Reynolds with some beers and he watches the game? Why bother to have programming?
Won't someone think of the female interns?
Yes, but they were getting good ratings for the WBC as well. Here's stuff from back in 2009's first round. They were getting great ratings and were the most watched events on Cable TV for that week. So it is likely a move by MLB to get more people to watch the Network, not a case of ESPN dumping the WBC.
Also, thanks for pointing out the "english language" part TVErik. I missed that somehow.
Not really. It's only Thursday through Sunday, and only two weekends of extensive coverage. The Final Four is just Saturday and Monday and on CBS not ESPN. So there's plenty of March airtime on ESPN to fill with the WBC or other sports content.
They do have women's tournament and NIT, of course, but, as I said, the WBC was getting good ratings- better ratings than Women's NCAA and the NIT would get. So this is all MLB trying to pump up the Network, not any lack of interest from other groups.
Which raises the question of why not?
As far as I know, most teams still don't have Spanish language broadcasts. I can't imagine there are too many MLB cities left where not having one makes sense (or having one doesn't make sense, you decide). As far as I know, even the Cubs still don't have one. It seems an obvious market to go after.
...Seriously? The Cubs? The one team that's left that has a national network (WGN) on Cable and Satellite networks? Not even "press the SAP button"?
Jeez, what the heck is MLB waiting for? Make that network. Have it be a combination of local spanish broadcasts and maybe one or two nationally broadcast network games a week. Translate and dub some of the documentaries and studio shows. Launch in select markets like New York City, Southern California, Texas and Florida, as well as Puerto Rico and Mexico. Grow from there.
All BBTF asks for in return is a small but not insubstantial amount of revenue, and tickets to certain events.
Figures.
The Cubs might have the "press the SAP button", that I can't say. But last I recall on mlb.tv, there was no spanish language option for the Cubs or most other teams.
I think they said somewhere that signing up for first-opportunity at semis and finals tickets was coming soon, or something.
Last weekend, while the Wisconsin football game was airing on ESPNU, the Big Ten Network was carrying The Journey about Montee Ball. I can't imagine many people were watching.
My guess is that you can sell the advertising during such a time slot for some cheap price and then run something you've previously run. If you cost it right you probably make money on the slot (not a lot) but profit is profit and if the game ends and you have to jump in for your post-game show no one is really bothered.
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