Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Tuesday, May 17, 2011

Ad agency hopes DiMaggio campaign’s a hit ?

Fast food sales? Gino Marchetti just threw up in his mouth!

Wallrich Landi is doing all of the visual work in connection with a just-launched national campaign celebrating Joe DiMaggio’s 56-game hitting streak in 1941.

The multimedia campaign, controlled by DiMaggio’s heirs, has a commercial goal: strike licensing agreements with companies that want to align themselves with “Joltin’ Joe’s” milestone.

But Wallrich Landi founder Lila Wallrich says there’s a “more altruistic” ambition as well: to promote the values DiMaggio personified by being a humble celebrity, team player and “straight-up citizen” who enlisted in the military during World War II and later founded a children’s hospital.

The campaign also has a romantic angle, highlighting the ballplayer’s lifelong love for Marilyn Monroe.

“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”

 

Repoz Posted: May 17, 2011 at 01:38 PM | 10 comment(s) Login to Bookmark
  Tags: business, history, media, yankees

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Pat Rapper's Delight Posted: May 17, 2011 at 02:08 PM (#3830111)
to promote the values DiMaggio personified by being a humble celebrity

So any company that signs on to the ad campaign will contractually demand to be acknowledged as the "Greatest Living _____________"?
   2. RoyalsRetro (AG#1F) Posted: May 17, 2011 at 02:18 PM (#3830124)
No one cares about baseball anymore. Better to go with a rastified skater dog who dunks as your spokesman instead.
   3. Bug Selig Posted: May 17, 2011 at 02:26 PM (#3830133)
He used "humble" and "DiMaggio" in the same sentence.
   4. Gamingboy Posted: May 17, 2011 at 03:01 PM (#3830170)
No one cares about baseball anymore. Better to go with a rastified skater dog who dunks as your spokesman instead.


Make it a vampire too. Chicks seem to dig vampires these days.
   5. The District Attorney Posted: May 17, 2011 at 04:05 PM (#3830260)
Marilyn apparently did love Joe till the end, but we are talking about two messed-up people... I'd still consider "romantic" a whitewash.
   6. JoeHova Posted: May 17, 2011 at 06:09 PM (#3830440)
So this is an ad campaign to promote the possibility of more ad campaigns?
   7. fhomess Posted: May 17, 2011 at 09:07 PM (#3830710)
So this is an ad campaign to promote the possibility of more ad campaigns?

Ad people are smarter than you think.
   8. Steve Phillips' Hot Cougar (DrStankus) Posted: May 17, 2011 at 09:19 PM (#3830720)
“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”


Yet still a victory that will help DiMaggio's heirs make money off their dead relative.

There are vampires in this story already.
   9. Something Other Posted: May 18, 2011 at 03:27 AM (#3830959)
God, I hate this kind of ####.
   10. stevegamer Posted: May 18, 2011 at 07:18 AM (#3831021)
The Gino's I grew up eating at became a KFC< and is now a Checkers. Used to go there sometimes after baseball practice & games on the walk home.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
danielj
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

Newsblog2014 WORLD SERIES GAME 2 OMNICHATTER
(494 - 11:26pm, Oct 22)
Last: Tom Nawrocki

NewsblogMcSweeneys: NEW BASEBALL STATISTICS.
(9 - 11:25pm, Oct 22)
Last: JE (Jason)

NewsblogStatcast: Posey out at the plate
(14 - 11:25pm, Oct 22)
Last: cardsfanboy

NewsblogOT: Politics, October 2014: Sunshine, Baseball, and Etch A Sketch: How Politicians Use Analogies
(3189 - 11:22pm, Oct 22)
Last: JE (Jason)

NewsblogHow Wall Street Strangled the Life out of Sabermetrics | VICE Sports
(8 - 11:11pm, Oct 22)
Last: cardsfanboy

NewsblogOT: Monthly NBA Thread - October 2014
(343 - 11:01pm, Oct 22)
Last: madvillain

NewsblogRoyals are not the future of baseball | FOX Sports
(29 - 11:00pm, Oct 22)
Last: boteman

NewsblogSielski: A friend fights for ex-Phillie Dick Allen's Hall of Fame induction
(181 - 10:59pm, Oct 22)
Last: theboyqueen

NewsblogCardinals proud of fourth straight NLCS appearance | cardinals.com
(65 - 10:38pm, Oct 22)
Last: cardsfanboy

NewsblogJerome Williams re-signs with Phils
(9 - 10:21pm, Oct 22)
Last: stevegamer

NewsblogJay set for surgery — and for CF in 2015 : Sports
(5 - 9:58pm, Oct 22)
Last: cardsfanboy

NewsblogAd Week: What Is Madeleine Albright Doing on the Wheaties Box?
(1 - 9:54pm, Oct 22)
Last: Howie Menckel

NewsblogHunter Pence responds to Royals fan signs with monster Game 1 | MLB.com
(54 - 7:50pm, Oct 22)
Last: JE (Jason)

NewsblogMike Scioscia, Matt Williams voted top managers
(43 - 7:45pm, Oct 22)
Last: catomi01

NewsblogDealing or dueling – what’s a manager to do? | MGL on Baseball
(39 - 7:10pm, Oct 22)
Last: bobm

Page rendered in 0.2349 seconds
52 querie(s) executed