Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Tuesday, May 17, 2011

Ad agency hopes DiMaggio campaign’s a hit ?

Fast food sales? Gino Marchetti just threw up in his mouth!

Wallrich Landi is doing all of the visual work in connection with a just-launched national campaign celebrating Joe DiMaggio’s 56-game hitting streak in 1941.

The multimedia campaign, controlled by DiMaggio’s heirs, has a commercial goal: strike licensing agreements with companies that want to align themselves with “Joltin’ Joe’s” milestone.

But Wallrich Landi founder Lila Wallrich says there’s a “more altruistic” ambition as well: to promote the values DiMaggio personified by being a humble celebrity, team player and “straight-up citizen” who enlisted in the military during World War II and later founded a children’s hospital.

The campaign also has a romantic angle, highlighting the ballplayer’s lifelong love for Marilyn Monroe.

“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”

 

Repoz Posted: May 17, 2011 at 01:38 PM | 10 comment(s) Login to Bookmark
  Tags: business, history, media, yankees

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Pat Rapper's Delight (as quoted on MLB Network) Posted: May 17, 2011 at 02:08 PM (#3830111)
to promote the values DiMaggio personified by being a humble celebrity

So any company that signs on to the ad campaign will contractually demand to be acknowledged as the "Greatest Living _____________"?
   2. RoyalsRetro (AG#1F) Posted: May 17, 2011 at 02:18 PM (#3830124)
No one cares about baseball anymore. Better to go with a rastified skater dog who dunks as your spokesman instead.
   3. Bug Selig Posted: May 17, 2011 at 02:26 PM (#3830133)
He used "humble" and "DiMaggio" in the same sentence.
   4. Gamingboy Posted: May 17, 2011 at 03:01 PM (#3830170)
No one cares about baseball anymore. Better to go with a rastified skater dog who dunks as your spokesman instead.


Make it a vampire too. Chicks seem to dig vampires these days.
   5. The District Attorney Posted: May 17, 2011 at 04:05 PM (#3830260)
Marilyn apparently did love Joe till the end, but we are talking about two messed-up people... I'd still consider "romantic" a whitewash.
   6. JoeHova Posted: May 17, 2011 at 06:09 PM (#3830440)
So this is an ad campaign to promote the possibility of more ad campaigns?
   7. fhomess Posted: May 17, 2011 at 09:07 PM (#3830710)
So this is an ad campaign to promote the possibility of more ad campaigns?

Ad people are smarter than you think.
   8. Steve Phillips' Hot Cougar (DrStankus) Posted: May 17, 2011 at 09:19 PM (#3830720)
“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”


Yet still a victory that will help DiMaggio's heirs make money off their dead relative.

There are vampires in this story already.
   9. Something Other Posted: May 18, 2011 at 03:27 AM (#3830959)
God, I hate this kind of ####.
   10. stevegamer Posted: May 18, 2011 at 07:18 AM (#3831021)
The Gino's I grew up eating at became a KFC< and is now a Checkers. Used to go there sometimes after baseball practice & games on the walk home.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
Rough Carrigan
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogOMNICHATTER 9-26-16
(15 - 8:10pm, Sep 26)
Last: Walks Clog Up the Bases

NewsblogMariners catcher Steve Clevenger tweets protesters should be treated 'like animals'
(415 - 8:07pm, Sep 26)
Last: David Nieporent (now, with children)

NewsblogWhy 2016 is the Year of the Home Run
(1 - 7:55pm, Sep 26)
Last: John DiFool2

NewsblogOTP 2016 Sep 26: A single for Donald Trump - He doesn’t have to hit a home run to send Hillary to the showers
(149 - 7:47pm, Sep 26)
Last: Theo^J

NewsblogJose Fernandez Dies In Boating Accident - MLB Trade Rumors
(221 - 7:20pm, Sep 26)
Last: There's a bustle in Misirlou's hedgerow

NewsblogWhat can the Cardinals learn from the Cubs' rise? - St Louis Cardinals- ESPN
(20 - 7:12pm, Sep 26)
Last: The Duke

NewsblogSportswriters Love Marriotts More Than You Love Anything
(22 - 7:11pm, Sep 26)
Last: Rickey! Filipino Diving Team

NewsblogTangotiger Blog:Fans Scouting Report: best fielders in baseball
(12 - 6:49pm, Sep 26)
Last: villageidiom

NewsblogWe've got everything you need to see and hear from Vin Scully's final home game | MLB.com
(8 - 6:44pm, Sep 26)
Last: Meatwad

NewsblogCarlos Beltran might struggle to make the Hall of Fame
(136 - 6:39pm, Sep 26)
Last: Eric J can SABER all he wants to

NewsblogFire Joe Morgan and the Moneyball revolution.
(28 - 6:25pm, Sep 26)
Last: Pasta-diving Jeter (jmac66)

NewsblogIsrael Defeats Great Britain to Advance to WBC
(3 - 5:34pm, Sep 26)
Last: RMc's Got a Lot of Trouble at Stake

NewsblogOTP 2016 Sep 19 - Race for the White House: The Greatest Circus on Earth
(1706 - 5:15pm, Sep 26)
Last: David Nieporent (now, with children)

NewsblogTwins To Hire Derek Falvey To Oversee Baseball Operations
(1 - 5:03pm, Sep 26)
Last: DL from MN

NewsblogTheo Epstein has Cubs looking like a winner
(14 - 4:54pm, Sep 26)
Last: Walt Davis

Page rendered in 0.1548 seconds
47 querie(s) executed