Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Tuesday, May 17, 2011

Ad agency hopes DiMaggio campaign’s a hit ?

Fast food sales? Gino Marchetti just threw up in his mouth!

Wallrich Landi is doing all of the visual work in connection with a just-launched national campaign celebrating Joe DiMaggio’s 56-game hitting streak in 1941.

The multimedia campaign, controlled by DiMaggio’s heirs, has a commercial goal: strike licensing agreements with companies that want to align themselves with “Joltin’ Joe’s” milestone.

But Wallrich Landi founder Lila Wallrich says there’s a “more altruistic” ambition as well: to promote the values DiMaggio personified by being a humble celebrity, team player and “straight-up citizen” who enlisted in the military during World War II and later founded a children’s hospital.

The campaign also has a romantic angle, highlighting the ballplayer’s lifelong love for Marilyn Monroe.

“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”

 

Repoz Posted: May 17, 2011 at 01:38 PM | 10 comment(s) Login to Bookmark
  Tags: business, history, media, yankees

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Pat Rapper's Delight Posted: May 17, 2011 at 02:08 PM (#3830111)
to promote the values DiMaggio personified by being a humble celebrity

So any company that signs on to the ad campaign will contractually demand to be acknowledged as the "Greatest Living _____________"?
   2. RoyalsRetro (AG#1F) Posted: May 17, 2011 at 02:18 PM (#3830124)
No one cares about baseball anymore. Better to go with a rastified skater dog who dunks as your spokesman instead.
   3. Bug Selig Posted: May 17, 2011 at 02:26 PM (#3830133)
He used "humble" and "DiMaggio" in the same sentence.
   4. Gamingboy Posted: May 17, 2011 at 03:01 PM (#3830170)
No one cares about baseball anymore. Better to go with a rastified skater dog who dunks as your spokesman instead.


Make it a vampire too. Chicks seem to dig vampires these days.
   5. The District Attorney Posted: May 17, 2011 at 04:05 PM (#3830260)
Marilyn apparently did love Joe till the end, but we are talking about two messed-up people... I'd still consider "romantic" a whitewash.
   6. JoeHova Posted: May 17, 2011 at 06:09 PM (#3830440)
So this is an ad campaign to promote the possibility of more ad campaigns?
   7. fhomess Posted: May 17, 2011 at 09:07 PM (#3830710)
So this is an ad campaign to promote the possibility of more ad campaigns?

Ad people are smarter than you think.
   8. Steve Phillips' Hot Cougar (DrStankus) Posted: May 17, 2011 at 09:19 PM (#3830720)
“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”


Yet still a victory that will help DiMaggio's heirs make money off their dead relative.

There are vampires in this story already.
   9. Something Other Posted: May 18, 2011 at 03:27 AM (#3830959)
God, I hate this kind of ####.
   10. stevegamer Posted: May 18, 2011 at 07:18 AM (#3831021)
The Gino's I grew up eating at became a KFC< and is now a Checkers. Used to go there sometimes after baseball practice & games on the walk home.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
Martin Hemner
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogRanking baseball's greatest dynasties - SweetSpot Blog - ESPN
(55 - 11:16pm, Jan 27)
Last: Jolly Old St. Nick Is A Jolly Old St. Crip

NewsblogOT - Politics January 2015 - Mario Cuomo, New York Governor and Minor League Ballplayer, Dies at 82
(3763 - 11:16pm, Jan 27)
Last: Joe Kehoskie

NewsblogIN PURSUIT OF PENNANTS: #14 — Brian Sabean
(6 - 11:08pm, Jan 27)
Last: Walt Davis

NewsblogOT: NFL/NHL thread
(11688 - 11:07pm, Jan 27)
Last: booond

NewsblogBring Back Selig - New Commissioner Manfred is a Moron - Halos Heaven
(357 - 10:59pm, Jan 27)
Last: Joe Kehoskie

NewsblogOT: Monthly NBA Thread - January 2015
(1497 - 10:58pm, Jan 27)
Last: Into the Void

NewsblogAngels still 'optimistic' about Garrett Richards' rehab- Angels Blog: Orange County Register
(3 - 10:50pm, Jan 27)
Last: JAHV

NewsblogOT: Wrestling Thread November 2014
(451 - 10:21pm, Jan 27)
Last: NJ in DC (Now with Wife!)

NewsblogBeloved "Monbo" Dies at Age 78
(17 - 9:14pm, Jan 27)
Last: booond

NewsblogCleveland Indians want Michael Bourn to "wreak havoc" on bases in 2015 | cleveland.com
(29 - 9:10pm, Jan 27)
Last: What did Billy Ripken have against ElRoy Face?

NewsblogPrimer Dugout (and link of the day) 1-27-2015
(16 - 9:07pm, Jan 27)
Last: AndrewJ

NewsblogOT: Soccer January 2015
(324 - 9:03pm, Jan 27)
Last: frannyzoo

NewsblogPitchfork: Jack White Gets His Own Baseball Card
(162 - 8:16pm, Jan 27)
Last: Lassus

NewsblogWAR Index for hitters: 2014 - Beyond the Box Score
(1 - 7:49pm, Jan 27)
Last: Rickey! trades in sheep and threats

NewsblogOT: The NHL is finally back thread, part 2
(1009 - 6:06pm, Jan 27)
Last: starving to death with a full STEAGLES

Page rendered in 0.2143 seconds
48 querie(s) executed